Summit Marketing Effectiveness Award

Recognizing those Hitting the Mark

The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.

Measure what Works

Advertising and marketing communication professionals know that things outside their control impact sales and other measures. Pricing, product quality, selection, competition, distribution, and geopolitical and macroeconomic issues all influence sales and results. The Summit Awards believes heavy reliance on such data inaccurately reflects effective marketing and creativity.

Easy, Accessible Smart Investment of Promotional Dollars

The Summit Awards removes many of the barriers to effectiveness competitions. Whether a one-person firm, in-house marketing department, or large firm, all marketers should have the opportunity to have their efforts evaluated in an effectiveness competition that is uncomplicated, reasonably priced, and has spot-on evaluative criteria. The Summit MEA bases the judging criteria on the true purpose of advertising and marketing: to change, influence, or reinforce the consumer’s knowledge, attitudes, and beliefs.


Simplified Entry Process

Historically, effectiveness competitions demand extensive briefs that require client-side research and statistics, which is then augmented with MBA jargon. Exhaustive briefs often require extensive time, proprietary sales data, and quantitative results-oriented judging criteria. This award removes these common barriers and instead asks: was it effective.


Assesses Execution Effectiveness

Utilizing elements of the Creative Brief, our experienced judges put themselves in the position of the target audience to determine to what degree the creative work is effective in influencing knowledge, attitudes, and beliefs. Most importantly, because the judging criteria are based on the purpose of marketing communications and not simply sales, the Effectiveness Award assesses creative effectiveness without the need for proprietary company data.


Eligibility

The Summit Marketing Effectiveness Award is open to all-size organizations. It allows marketing and advertising companies to demonstrate their ability to influence consumer’s knowledge, attitudes, and beliefs.

Judging scope
Instead of relying on traditional measures, the Effectiveness Award offers an opportunity to demonstrate how you have overcome barriers and achieved your objectives and share how you assessed effectiveness. Judging assesses the following:

1

The Big Idea

Strength of creative approach relative to the audience and product/service/idea.
2

Demand

Does it establish a feeling of want or need?
3

Action

Does it move the audience closer to action through the use of creative execution and strategic planning?
4

Influence

Does it influence, change or reinforce the knowledge, attitudes, or beliefs of the audience?

Winners
Winning entries receive the Silver, Platinum, or coveted Best of Category Awards. Winners received digital certificates and publicity tools and are included in the winner's directory and winners' galleries. Vellum certificates and custom-made marble trophies are optional and available for a fee.

Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted student fee structures. The Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email sia@summitawards.com for details.

Level of Awards – When a submission achieves award status, judges recognize it with a Silver Award,  Platinum Award, or Best of Category Award (equivalent to bronze, silver, and gold). Winning status was bestowed on only 7% of the submissions.

  • Lara August | Owner
    We are honored to receive this level of international recognition. So many other marketing and advertising awards are entirely subjective. The Summit MEAs are different because winners are selected based on results, which is also how we evaluate the effectiveness of the work we do for our clients.
    Lara August | Owner
    Robot Creative
  • Kevin Hourigan | President and CEO
    Winning a Summit Marketing Effectiveness Award is a serious accomplishment requiring demonstration of proven results.
    Kevin Hourigan | President and CEO
    Bayshore Solutions
  • Josh London | Chief Marketing Officer
    Winning a Summit Marketing Effectiveness Award is wonderful recognition of the successful work we’ve done to develop new branding that truly reflects IDG’s strengths globally.
    Josh London | Chief Marketing Officer
    IDG

Receive a Call for Entries

 

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Response Advertising Inc – Vancouver, Canada
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