Simplified Entry Process
Historically, effectiveness competitions demand extensive briefs that require client-side research and statistics, which is then augmented with MBA jargon. Exhaustive briefs often require extensive time, proprietary sales data, and quantitative results-oriented judging criteria. This award removes these common barriers and instead asks: was it effective.
Assesses Execution Effectiveness
Utilizing elements of the Creative Brief, our experienced judges put themselves in the position of the target audience to determine to what degree the creative work is effective in influencing knowledge, attitudes, and beliefs. Most importantly, because the judging criteria are based on the purpose of marketing communications and not simply sales, the Effectiveness Award assesses creative effectiveness without the need for proprietary company data.
Eligibility
The Summit Marketing Effectiveness Award is open to all-size organizations. It allows marketing and advertising companies to demonstrate their ability to influence consumer’s knowledge, attitudes, and beliefs.
Judging scope
Instead of relying on traditional measures, the Effectiveness Award offers an opportunity to demonstrate how you have overcome barriers and achieved your objectives and share how you assessed effectiveness. Judging assesses the following:
- The Big Idea – Strength of creative approach relative to the audience and product/service/idea
- Does it establish a feeling of want or need?
- Does it move the audience closer to action through the use of creative execution and strategic planning?
- Does it influence, change or reinforce the knowledge, attitudes, or beliefs of the audience?
Winners
Winning entries receive the Silver, Platinum, or coveted Best of Category Awards. Winners received digital certificates, and publicity tools and are included in the winner's directory and winners galleries. Vellum certificates and custom-made marble trophies are optional and available for a fee.
Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted fee structures for students. The Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email sia@summitawards.com for details.
Level of Awards – When a submission achieves award status, judges recognize it with a Silver Award, Platinum Award, or Best of Category Award (equivalent to bronze, silver, and gold). Winning status was bestowed on only 7% of the submissions.
