PANDEMIC RESPONSE - New 
Advertisers and their agents are continuing to pivot quickly and adjust their marketing strategies. Messaging is delicate, turnaround is fast, but the need is paramount. This category is for creative entries that, either overtly or covertly, address the market during the Coronavirus pandemic. Segmented by Single or Campaign, Business or Consumer audience, Image and Doing Business Differently. Inclusive of all media and industries.

- Coronavirus - B2B, Single Entry
- Coronavirus - B2B, Campaign Entry
- Coronavirus - Consumer, Single Entry
- Coronavirus - Consumer, Campaign Entry
- Coronavirus - Image/Positioning
- Coronavirus - Doing Business Differently

AUDIENCE-SPECIFIC MARKETING - New
Audience-specific marketing also referred to as Generational Marketing, is a marketing approach that uses generational segmentation in marketing communication. Entries compete alongside entries targeting a specific demographic/psychographic. Age ranges are approximate.

- Baby Boomers (1944 -1964)
- Generation X (1965 -1979)
- Millennials (1980 -1994)
- Generation Z (1995 -2015)

MARKETING MATERIALS/COLLATERAL
- Annual Report
- Brochure
- Book/Journal/Magazine
- Card/Announcement/Invitation
- Display/Trade Show/Exhibit/POP
- Logo Design– B2B
- Logo Design – Consumer
- Catalog/Newsletter/Webletter
- Package Design
- Posters
- Print Materials – Other
- Print Materials Campaign
- Sales Kits/Informational Sheets/Flyers
- Stationery / Corporate ID
- Specialty Item/Giveaway/Leave-behind

DIRECT MARKETING (Direct Mail)
- Direct Marketing – B2B
- Direct Marketing – Consumer

PRINT ADVERTISING
- B2B/Trade Advertising – Single
- B2B/Trade Advertising – Campaign
- Consumer Newspaper/Magazine – Single
- Consumer Newspaper/Magazine Campaign

OUT-OF-HOME/OUTDOOR
- Outdoor– Single
- Outdoor Campaign
- Signage/Environmental/Ambient