A list of Summit Creative Award categories is offered below. Your entry will compete only with other entries in the same category. Multiple categories may apply to your entry; choose the one that fits best. You may also enter the same (or different) work in multiple categories; your work will be judged separately in each category against its competitors, and therefore multiple entry fees apply.
PANDEMIC RESPONSE
Advertisers and their agents are continuing to pivot quickly and adjust their marketing strategies. Messaging is delicate, turnaround is fast, but the need is paramount. This category is for creative entries that, either overtly or covertly, address the market during the Coronavirus pandemic. Segmented by Single or Campaign, Business or Consumer audience, Image and Doing Business Differently. Inclusive of all media and industries.
– Coronavirus – B2B, Single Entry
– Coronavirus – B2B, Campaign Entry
– Coronavirus – Consumer, Single Entry
– Coronavirus – Consumer, Campaign Entry
– Coronavirus – Image/Positioning
– Coronavirus – Doing Business Differently
AUDIENCE-SPECIFIC MARKETING
Audience-specific marketing also referred to as Generational Marketing, is a marketing approach that uses generational segmentation in marketing communication. Entries compete alongside entries targeting a specific demographic/psychographic. Age ranges are approximate.
– Baby Boomers (1944 -1964)
– Generation X (1965 -1979)
– Millennials (1980 -1994)
– Generation Z (1995 -2015)
MARKETING MATERIALS/COLLATERAL
– Annual Report
– Brochure
– Book/Journal/Magazine
– Card/Announcement/Invitation
– Display/Trade Show/Exhibit/POP
– Logo Design– B2B
– Logo Design – Consumer
– Catalog/Newsletter/Webletter
– Package Design
– Poster – Single
– Poster Campaign
– Print Materials – Other
– Print Materials Campaign
– Sales Kits/Informational Sheets/Flyers
– Stationery / Corporate ID
– Specialty Item/Giveaway/Leave-behind
DIRECT MARKETING (Direct Mail)
– Direct Marketing – B2B
– Direct Marketing – Consumer
PRINT ADVERTISING
– B2B/Trade Advertising – Single
– B2B/Trade Advertising – Campaign
– Consumer Newspaper/Magazine – Single
– Consumer Newspaper/Magazine Campaign
OUT-OF-HOME/OUTDOOR
– Outdoor– Single
– Outdoor Campaign
– Signage/Environmental/Ambient
WEBSITES
– B2B Website
– Consumer Website
– Education Website
– Government Website
– Health/Medicine Website
– Membership Website
– Microsite
– Non-profit Website
– Product/Service Website
– Travel/Tourism/Nature Website
COMMERCIALS | INTERNET/TV/RADIO
(online, broadcast, cable, streaming, on-demand, satellite)
– TV/Commercial Spot $25,000+
– TV/Commercial Spot $5,000 to $25,000
– TV/Commercial Spot under $5,000
– Health/Medicine Commercial
– Product/Service Commercial
– Programming/Branded Content
– Retail Commercial
– TV/Commercial/Audio – Other
– TV/Commercial Campaign
– Radio/Audio Marketing
VIDEOS (Off & Online)
– Corporate Video
– Education Video
– Employee Communication Video
– Government Video
– Health/Medicine Video
– Not-for-profit Video
– Product/Service Promotion Video
– Travel/Tourism/Nature Video
– Video Series/Campaign
– Video $25,000+
– Video $5,000 – $25,000
– Video under $5,000
INTERACTIVE MEDIA
– Consumer Interactive Media
– B2B Interactive Media
REDESIGN/REBRAND (before/after)
Rebrand/Redesign is the process of changing the corporate image or offering of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
– Complete Rebrand/Redesign
– Marketing/Advertising Redesign
– Logo Redesign
– Website Redesign
INDUSTRY SPECIFIC MARKETING
(Industry Specific Marketing competes alongside entries within a specific industry.)
– Product/Services Marketing
– Education Marketing
– Financial Marketing
– Government Marketing
– Health/Medicine Marketing
– Non-Profit Marketing
– Political Marketing
ONLINE/DIGITAL/SOCIAL MEDIA
– Branded Content
– Online Campaign
– Email/Mobile Marketing
– Engagement/Experiential/VR
– Online Newsletter/Magazine
– Other Online Advertising/Marketing
– Social Media Campaign
CAMPAIGNS –
INTEGRATED/MIXED MEDIA
(One common campaign theme.)
– B2B Integrated Campaign
– Complete Branding Campaign
– Consumer Integrated Campaign
– Guerrilla/Unconventional Marketing
– Not-for-profit Integrated Campaign
INDUSTRY SELF-PROMOTION (Includes all materials promoting advertising agencies, web, graphic designers, etc.)
– Industry Self-promotion – Campaign
– Industry Self-promotion – Collateral
– Industry Self-promotion – Video
– Industry Self-promotion – Websites/Interactive Media
PUBLIC SERVICE
(Encourages support for a public/broad-interest cause or movement.)
– Public Service Campaign
– Public Service Single Entry
PUBLIC RELATIONS PROGRAMS
BEST IDEA NEVER PRODUCED
STUDENT COMPETITION
– Student Competition – Single entry
– Student Competition – Campaign entry
– Student Competition – Conceptual Product/Service/Idea
INDIVIDUAL CRAFT or TECHNIQUE
– Animation/Graphics
– Illustration
– Photography
– Video Direction