The following is a list of categories for the Summit Creative Award. The entries compete with those of other entries in the same category. A project may fit into several categories; please select the most appropriate one. You may also enter the same (or different) work in multiple categories; each category will be judged separately against its competitors, and therefore a separate fee will be charged.
MARKETING MATERIALS/COLLATERAL - Popular
- Annual Report
- Brochure
- Book/Journal/Magazine
- Card/Announcement/Invitation
- Display/Trade Show/Exhibit/POP
- Logo Design– B2B
- Logo Design – Consumer
- Catalog/Newsletter/Webletter
- Package Design
- Posters
- Print Materials – Other
- Print Materials Campaign
- Sales Kits/Informational Sheets/Flyers
- Stationery / Corporate ID
- Specialty Item/Giveaway/Leave-behind
DIRECT MARKETING (Direct Mail)
- Direct Marketing – B2B
- Direct Marketing – Consumer
PRINT ADVERTISING
- B2B/Trade Advertising – Single
- B2B/Trade Advertising – Campaign
- Consumer Newspaper/Magazine – Single
- Consumer Newspaper/Magazine Campaign
OUT-OF-HOME/OUTDOOR
- Outdoor– Single
- Outdoor Campaign
- Signage/Environmental/Ambient
COMMERCIALS | INTERNET/TV/RADIO
(online, broadcast, cable, streaming, on-demand, satellite)
- Commercial - $25,000+
- Commercial - $5,000 to $25,000
- Commercial - under $5,000
- Health/Medicine Commercial
- Product/Service Commercial
- Retail Commercial
- Commercial/Audio – Other
- Commercial Campaign
- Radio/Podcast/Audio Marketing
WEBSITES
- B2B Website
- Consumer Website
- Education Website
- Government Website
- Health/Medicine Website
- Membership Website
- Microsite
- Non-profit Website
- Product/Service Website
- Travel/Tourism/Nature Website
VIDEOS
- Corporate Video - B2B
- Corporate Video - Consumer
- Education Video
- Employee Communication Video
- Government Video
- Health/Medicine Video
- Not-for-profit Video
- Product/Service Promotion Video
- Travel/Tourism/Nature Video
- Video Series/Campaign
- Video $25,000+
- Video $5,000 – $25,000
- Video under $5,000
INTERACTIVE MEDIA
- B2B Interactive Media
- Consumer Interactive Media
REDESIGN/REBRAND (before/after)
- Popular
- Complete Rebrand/Redesign
- Logo Redesign
- Marketing/Advertising Redesign
- Website Redesign
INDUSTRY SELF-PROMOTION
- Industry Self-promotion - Collateral
- Industry Self-promotion - Video
- Industry Self-promotion - Websites/Interactive Media
TOPIC-SPECIFIC MARKETING
- DEI (Diversity Equity Inclusion) Marketing - New
- Education Marketing
- Financial Marketing
- Government Marketing
- Health/Medicine Marketing
- Non-Profit Marketing
- Political Marketing
- Product/Services Marketing
ONLINE/DIGITAL/SOCIAL MEDIA - Popular
- Branded Content/Content Creation (Facebook, TikTok, vlogs, etc.)
- Online Campaign
- Email/Mobile Marketing
- Engagement/Experiential/VR
- Influencer Campaign (TikTok, Insta, etc.) - New
- Online Newsletter/Magazine
- Other Online Advertising/Marketing
- Social Media Campaign
CAMPAIGNS - INTEGRATED/MIXED MEDIA - Popular
(One common campaign theme.)
- B2B Integrated Campaign
- Complete Branding Campaign
- Consumer Integrated Campaign
- Guerrilla/Unconventional Marketing
- Not-for-profit Integrated Campaign
- Video Series/Campaign
PUBLIC SERVICE
- Popular
- Public Service Campaign
- Public Service Single Entry
PANDEMIC RESPONSE
- Coronavirus - B2B
- Coronavirus - Consumer
- Coronavirus - Doing Business Differently
LIFE-STAGE MARKETING
- NEW
- Baby Boomers (1944 -1964)
- Generation X (1965 -1979)
- Millennials (1980 -1994)
- Generation Z (1995 -2015)
PUBLIC RELATIONS PROGRAMS
BEST IDEA NEVER PRODUCED - Popular
STUDENT COMPETITION
- Student Competition - Single entry
- Student Competition - Campaign entry
- Student Competition - Conceptual Product/Service/Idea
INDIVIDUAL CRAFT or TECHNIQUE
- Animation/Graphics
- Illustration
- Photography
- Direction