The Summit Creative Award is closed for entries for the season. During this time of the year, we diligently work on modifying any categories that may need updating due to constant media channel changes.
The following is a list of categories for the Summit Creative Award. The entries compete with those of other entries in the same category. A project may fit into several categories; please select the most appropriate one. You may also enter the same (or different) work in multiple categories; each category will be judged separately against its competitors, and therefore a separate fee will be charged.
MARKETING MATERIALS/COLLATERAL - Popular
- Annual Report
- Brochure
- Book
- Card/Announcement/Invitation
- Display/Trade Show/Exhibit/POP
- Journal/Magazine
- Logo Design– B2B
- Logo Design – Consumer
- Catalog/Newsletter/Webletter
- Package Design
- Posters
- Print Materials – Other
- Print Materials Campaign
- Sales Kits/Informational Sheets/Flyers
- Stationery / Corporate ID
- Specialty Item/Giveaway/Leave-behind
DIRECT MARKETING (Direct Mail)
- Direct Marketing – B2B
- Direct Marketing – Consumer
PRINT ADVERTISING
- B2B/Trade Advertising – Single
- B2B/Trade Advertising – Campaign
- Consumer Newspaper/Magazine – Single
- Consumer Newspaper/Magazine Campaign
OUT-OF-HOME/OUTDOOR
- Outdoor– Single
- Outdoor Campaign
- Signage/Environmental/Ambient
COMMERCIALS | INTERNET/TV/RADIO
(online, broadcast, cable, streaming, on-demand, satellite)
- Commercial - $25,000+
- Commercial - $5,000 to $25,000
- Commercial - under $5,000
- Health/Medicine Commercial
- Product/Service Commercial
- Commercial/Audio – Other
- Commercial Campaign
- Radio/Podcast/Audio Marketing
WEBSITES
- B2B Website
- Consumer Website
- Education Website
- Government Website
- Health/Medicine Website
- Membership Website
- Microsite
- Non-profit Website
- Product/Service Website
- Travel/Tourism/Nature Website
VIDEOS
- Corporate Video - B2B
- Corporate Video - Consumer
- Education Video
- Employee Communication Video
- Government Video
- Health/Medicine Video
- Not-for-profit Video
- Product/Service Promotion Video
- Travel/Tourism/Nature Video
- Video Series/Campaign
- Video $25,000+
- Video $5,000 – $25,000
- Video under $5,000
INTERACTIVE MEDIA
- B2B Interactive Media
- Consumer Interactive Media
REDESIGN/REBRAND (before/after)
- Popular
- Complete Rebrand/Redesign
- Logo Redesign
- Marketing/Advertising Redesign
- Website Redesign
INDUSTRY SELF-PROMOTION
- Industry Self-promotion - Campaign
- Industry Self-promotion - Collateral
- Industry Self-promotion - Video
- Industry Self-promotion - Websites/Interactive Media
TOPIC-SPECIFIC MARKETING
- DEI (Diversity Equity Inclusion) Marketing - New
- Education Marketing
- Financial Marketing
- Government Marketing
- Health/Medicine Marketing
- Non-Profit Marketing
- Political Marketing
- Product/Services Marketing
ONLINE/DIGITAL/SOCIAL MEDIA - Popular
- Branded Content/Content Creation (Facebook, TikTok, vlogs, etc.)
- Online Campaign
- Email/Mobile Marketing
- Engagement/Experiential/VR
- Influencer Campaign (TikTok, Insta, etc.) - New
- Online Newsletter/Magazine
- Other Online Advertising/Marketing
- Social Media Campaign
CAMPAIGNS - INTEGRATED/MIXED MEDIA - Popular
(One common campaign theme.)
- B2B Integrated Campaign
- Complete Branding Campaign
- Consumer Integrated Campaign
- Guerrilla/Unconventional Marketing
- Not-for-profit Integrated Campaign
- Video Series/Campaign
PUBLIC SERVICE
- Popular
- Public Service Campaign
- Public Service Single Entry
PANDEMIC RESPONSE
- Coronavirus - B2B
- Coronavirus - Consumer
- Coronavirus - Doing Business Differently
LIFE-STAGE MARKETING
- NEW
- Baby Boomers (1944 -1964)
- Generation X (1965 -1979)
- Millennials (1980 -1994)
- Generation Z (1995 -2015)
PUBLIC RELATIONS PROGRAMS
STUDENT COMPETITION
- Student Competition - Single entry
- Student Competition - Campaign entry
- Student Competition - Conceptual Product/Service/Idea
INDIVIDUAL CRAFT or TECHNIQUE
- Animation/Graphics
- Illustration
- Photography
- Direction