Resonator Agency Inc.
Location: Toronto, Ontario, Canada
Category: Public Service/Advocacy
Title: EPRA/Recycle My Electronics – Bring It
Award: 2025 Best of Category
Client: EPRA/Recycle My Electronics
Project Description: The “Bring It” campaign encouraged Canadians to take action on end-of-life electronics by turning a simple phrase into a confident rallying cry. With a clear, memorable call to “Bring It,” the work invited both residents and businesses to see responsible recycling as something they could easily act on, whether they were dropping off a box of old phones or clearing out aging office equipment.
National in scope yet tailored to each province, the campaign adapted its messaging and visual assets to reflect the electronics accepted in each region. The idea extended across television, radio, social media, print, and live event installations, creating a cohesive and visible presence in communities across Canada.
EPRA/Recycle My Electronics is an industry-led, not-for-profit organization that operates regulated recycling programs nationwide. The campaign strengthened public understanding of the program’s role in safe, secure, and environmentally responsible recycling — making it easier for Canadians to know what to bring, where to bring it, and why it matters.
Credits
- Amy Victoria – EPRA, Director of National Marketing & Communications
