AllGear Digital
Location: West Hollywood, California, USA
Category: Online Advertising & Marketing – Consumer
Title: AllGear Digital x KEEN: Epic Occupations
Award: 2025 Best of Category
Client: KEEN Footwear
Video Series:
Watch the Epic Occupations playlist on YouTube
Project Description:
Epic Occupations was created to deepen KEEN’s connection with next-generation outdoor workers, craftspeople, and skilled tradespeople. AllGear Digital built a storytelling series that showcased individuals whose work embodies KEEN’s values — purpose, durability, and community.
The campaign blended editorial narratives, cinematic video, and cross-platform distribution across AllGear Digital’s outdoor network, including GearJunkie. Each feature profiled a professional whose work keeps outdoor recreation possible: environmental scientists, motorcycle builders, trail builders, turbine technicians, and more.
The series delivered meaningful reach and engagement across platforms, outperforming editorial benchmarks and strengthening KEEN’s positioning as a brand built for hardworking people who rely on their gear in demanding environments.
Credits
- Luke House – AllGear Digital, Director of Branded Content
- Salome Lefort – AllGear Digital, Campaign Manager
- Julie Robichaud – AllGear Digital, Sales Manager
