Just Global
Location: San Francisco, California, USA
Category: Integrated Campaign, B2B
Title: Jaguar TCS Racing – Milliseconds on the Track. Milestones in Business.
Award: 2025 Best of Category
Client: Tata Consultancy Services
View the full campaign case study (PDF)
Project Description: This integrated B2B campaign used the pressure and precision of Jaguar TCS Racing to show how Tata Consultancy Services turns race-day milliseconds into meaningful business milestones. Creative assets drew a direct line from Formula E performance data to real-world outcomes such as supply-chain efficiency, customer experience, and product innovation, positioning TCS as the technology partner that helps organizations move faster and think further.
The work ran across a coordinated mix of digital display, social, and programmatic media, using tailored messaging to speak to different senior decision-makers while keeping a consistent visual and verbal story. By pairing high-impact racing visuals with clear, benefit-driven headlines, the campaign reframed motorsport telemetry as a powerful metaphor for modern, data-driven transformation in the enterprise.
