Frequently Asked Questions – Summit Awards

Frequently Asked Questions

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General

All entries must be submitted exactly as produced/published/aired and may not be modified for the competition. The SIA presumes all entries are original and the entrant either owns the creative submission or has permission from a client or collaborator to enter for award consideration. In the event an entry is submitted without such privileges, the entry will not be eligible for the competition and entry fees are forfeited.

Derivative, copycat, agency version and director’s cut entries, including ghost clients or spec do not meet the SIA’s submission criteria. In the event of a complaint or suspicion of authenticity by the SIA or its board of judges, the SIA will conduct an internal and/or external inquiry and make a final determination of contest eligibility. In the event of an external inquiry, the SIA will ask for and require any detailed documentation to which it deems pertinent. The SIA’s decision on the eligibility of an entry is final and if an entry is deemed to be ineligible, entry fees are forfeited.

The SIA organization is not liable for any copyright infringement on the part of the entrant.

Submission of an entry acknowledges the right of the SIA to use it for exhibition and publication to promote winners in any medium unless specifically specified at the time of submission. Timely submission of an entry that meets all eligibility requirements and payment of the entry fee as stated herein ensures that an entrant’s work will be reviewed and considered for recognition, barring any unforeseen exceptions. No other representation or warranty is made by the SIA concerning entries and all implied warranties are hereby expressly disclaimed.

If an entrant’s submission receives an award, the manner and details of announcing such nomination and award are strictly within the discretion of the SIA. Entrant understands that all awards may not be given or publicized in the same manner or form.

The SIA reserves final determination on eligibility. By submitting contest application, entry fee and work for review, entrant agrees to the above terms & conditions.

Should an entrant choose to remove a submission from an award, please notify SIA administration immediately. Any refund amount is contingent on spent staff time, administrative resources and judging stage processes.

Due to the customization process, trophies, plaques, and certificates are non-refundable unless we are notified of such prior to midnight of the day of transaction.

Category: General
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    Your email address will not be published.

    The Summit International Awards will not rent, lease, sell or barter email addresses, or other contact information, to third parties. As an Entrant, you give your written consent to receive the Summit Award’s periodic e-newsletter. In addition, we will only send you Summit Awards emails directly related to our competitions and upcoming events. Our newsletter is typically monthly, however, we do send reminders as we approach competition deadlines. In addition, we may send you occasional invitations to participate in a survey or questionnaire which we use to help improve our operations and services. We follow best practices for email marketing and CAN-SPAM compliance. Translation: Do not click SPAM, simply unsubscribe.

    The Summit Awards reserves the right to reclassify incorrectly classified entries. All submissions become the property of the Summit Awards and cannot be returned. We respect and acknowledge the intellectual copyright of the entering firms’ creative work and fully protect those rights.

    The Summit Awards respects the privacy of its judges and is grateful for their contribution to our organization and the industry. In adherence to the Summit Award’s blind judging practices, it does not publicly publish jury members prior to winner announcements. We respectfully ask our entrants to not contact judges directly. Should an entrant be curious as to whether a judge had an opinion or feedback regarding a particular entry, we ask our entrants to direct their inquiry to the Summit Award’s staff. If direct contact is made with a judge, the Summit Awards may take action to disqualify an entrant from further participation in its programs or strip a winning entry of its status.

    Winning entries in any of the Summit Awards competitions can be showcased in various ways. Publication is at the sole discretion of the Summit Awards unless an entrant has made arrangement for confidentiality prior to entering an award.

    The Summit Awards will not publicly distribute specific information about winning other than the level achieved. Any specific scoring or comments are solely for the internal use of the Summit Awards.

    Unsubscribing
    You may unsubscribe at any time from our email list by sending an email to sia (at) summitawards.com or by using the unsubscribe link contained in our newsletters or mailings. However, please note that you will be globally unsubscribed from all three of the Summit Awards competition notices.

    Questions? Concerns?
    Contact our Executive Director, Jocelyn Luciano, JocelynL (at) summitawards.com.

    Category: General

    Entries come from students entering the profession, individuals who work for hire, small boutiques, medium-sized agencies and company in-house marketing departments. It has received submissions for all seven continents and the following countries:

    Australia, Austria, Bahrain, Bulgaria, Canada, China, Colombia, Croatia, Denmark, England, Estonia, France, Germany, Greece, Hong Kong, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Kuwait, Latvia, Lithuania, Malaysia, Mauritius, Mexico, Bangladesh, Nepal, New Zealand, Northern Ireland, Pakistan, Philippines, Puerto Rico, Russia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, The Netherlands, Ukraine, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam, West Indies, and Yugoslavia.

    Category: General

    The Summit Awards organization conducts three competitions annually:

    The Summit Creative Award (SCA) – Recognizes creative excellence in companies and individuals with billing under $30 million. The SCA includes all media and industries and evaluates submissions on originality, execution, and persuasion.

    The Summit Marketing Effectiveness Award (MEA) – A unique competitive arena where the judging criteria are based on the core purpose of marketing communications: to influence the consumer’s knowledge, attitudes, and beliefs. Judging is based on creative samples and a short brief.

    The Summit Emerging Media Award (EMA) – This award was created to identify the world’s communication pioneers, those pushing the bounds of the communication badlands. All forms of emerging media are welcome. Judging evaluates methods, innovation and user interface.

    Please see each award’s page for more details on entry categories and criteria.

    Category: General

    All three of the awards are conducted by the Summit International Awards (Summit Awards), a United States based organization. The Summit Awards is not tied to any advertiser, magazine, trade association, ad club or other outside influence.

    The Summit Awards is an independent, international organization focused on fostering a community of marketing creativity, effectiveness, and excellence. It conducts impartial, ‘blind’ judging shows and, once completed, it recognizes, celebrates and promotes creative, effective and marketing excellence in those winning companies and individuals.

    Its judging process is designed to be impartial and free from outside influences by withholding both the names of the judges on its panels as well as the contestant’s names throughout the entire evaluation process. Both judge’s and contestant’s names are withheld until after award-winning entries are selected. This anonymity shelters all involved from any vested interest which may attempt to influence the judges’ opinions or the judging process.

    Category: General

    The Summit Awards hosts a separate, lightning-fast platform for submitting, judging, and displaying winner galleries – https://summit.awardsplatform.com.

    To enter, either click the purple Enter Award button at the top-right of this main website or navigate and login directly into the Summit Award Platform. You only need to register on the Summit Award Platform once; your registration will remain active for future entries. We suggest registering with an email accessible to more than one team member (vacations, retired emails, personnel changes, etc.)

    Once logged into the Summit Awards Entry Platform, you’ll be taken through the easy submission process.

    Easy, 4-step entry using the Summit Awards Platform

    1. Register or login.
    2. Begin adding entries (auto-saves as you go).
    3. Submit entry. Move on to add the next entry.
    4. Checkout.

    Entries are saved and may be edited up through the final submission deadline.

    UNIQUE OFFERING: The Summit Awards is the only marketing recognition organization that offers winners their own user-controlled, awards-hosted website profile. These profiles are rich with features including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating.

    If you are a Summit Award winner, simply log in the website (bottom of any page) and then go to Winner Microsites.

    PROVEN SUCCESSFUL: These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.

    EASILY UPDATEABLE: From time to time, winners may need to update their Winner Microsite. Office moves, contact changes, rebranding, or company announcements. To update your Winner Microsite, log in with the user name/password that created it, navigate to yours, and click on the ‘edit’ button. Changes are published on-the-fly without needing an admin’s approval.

    INSTRUCTIONS:

    1. Go to the Winners Microsites area: Winners Microsites
    2. Choose ‘Add Listing’ (image below). This takes you to the Login page.

     

     

     

     

     

    3. Either Log in or Register.
    4. Once you have Logged in, you’ll return to the Winners Microsites and click on the Summit Award your company won:

     

     

     

     

     

     

    5. Choose ‘Add Listing’.

     

     

     

     

     

    If you’re logged in, you’ll see:

     

     

     

     

     

     

     

     

     

     

    The Microsite builder takes you through a step-by-step process to build your company’s winners microsite.

    Upon submit, the Summit Awards administration does confirm winner status prior to publishing.

    Have fun and don’t forget to update the site at least once a year to ensure information is accurate and current. Stale microsites may be deactivated.

    Summit Creative Award

    In general, winner announcements are in the Summer each year. The exact winner announcement date is fluid, being contingent on the judging team’s progress.

    ** 2021 UPDATE** This year’s schedule is on target for an early September winner announcement. We’re currently finishing up our detailed administrative review of all entries. We catch bad URLs, missing passwords, non-blind entries, and incorrectly classified work during this review stage. Our staff takes this review seriously out of respect for our high-caliber, vetted judges. We don’t want to bog them down with any sloppy moments. Keep an eye on your inbox if you receive an email requesting particulars for one of your entries.
    A few tidbits while we wait.

    Current stage: Admin. review to ensure all is in order before judging.

    Announcement date: We’re on target for an early September winner announcement.

    Country Participation: This year’s creative competition included companies from the following countries: Australia, Austria, Brazil, Bulgaria, Canada, Chile, China, Czech Republic, Germany, Iceland, India, Indonesia, Jamaica, Kuwait, Russian Federation, South Africa, Spain, United Arab Emirates, United Kingdom, and the United States of America.
    Submissions: 3800+

    Notification: Winners receive both an email and in-hand winner notification. Non-winners receive an email notification.

    That is why we’re here. Just give us a call or send us an email describing your project and client, and we’ll do our best to direct it to the best spot.

    What are the levels of winning and how many awards are given in the SCA competition?

    • Best of Show
    • Gold
    • Silver
    • Bronze

    The number of awards presented each year in the Creative Awards depends on the number of submissions in a given category, scoring range and ties.

    According to the SIA bylaws, there can be no more than the following:

    • 79-85% of all submissions do not receive recognition.
    • 7-9% Bronze
    • 6-8% Silver
    • 1-3% Gold  No Gold will be given in the event entries do not meet minimum scoring qualifications.
    • Best of Show awards are determined from eligible, competing Gold-winning entries: Print, Design, Broadcast, Industry Specific Marketing, Interactive Media, Industry Self-promotion, Public Service and Campaign. Occasionally there will be a Judges Choice special recognition bestowed.

    In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

    The 2017 year there were approximately 7% Finalist, 4% bronze, 6% silver, 2% gold, .01 Best of Show/ Judge’s Choice.
    The 2018 year there were approximately 1% finalist, 4% bronze, 5% silver, 1% gold, .005 Best of Show/Judge’s Choice.
    The 2019 year there were approximately 5% bronze, 5% silver, 1.25% gold, .005 Best of Show.

    The Redesign and Rebrand categories highlight creative redesign, or rebranding, of a marketing strategy. It is important to include a before and after execution, visibly labeled as such.

    Interactive displays, kiosks, presentations, press events have more flexibility in how they are presented so that we are able to share the project with the Jury in as realistic way as possible.

    It can be helpful to develop a short video or a PowerPoint in order to help present the project. Other times, entrants have created a microsite taking the judges through the various phases, etc.

    Submissions are judged on the strength of concept, quality of execution, and the ability to persuade. Respected creative professionals with a depth of industry experience sit on several judging panels. The Summit Creative Award employs blind judging: company names are withheld. Judging takes place beginning two weeks after the final deadline with takes approximately one month. All entrants are notified of award results electronically after the judging stage is complete. Winners are sent and in-hand winner packet.

    Each category employs slightly different judging criteria, however, broadly, the following are the Summit Creative Award judging criteria:

    The strength of Concept/Ideation/Big Idea (originality and uniqueness of approach, message targeting and honing, the synergy between concept, copy, and layout/execution) 1-20 pts. Quality of Execution (How well the idea was executed (visual appeal, the tone of voice, chosen media, placement, etc.) 1-10 pts. Ability to Persuade (How well did the creative move the target audience closer to the action or encourage a change in thoughts) 1-10 pts. Judges PowerPoints (used at the discretion of judges to boost certain submissions which they identify as exemplary) – 0-10 pts.

    Trophies are custom-made per our winners’ requests and are only available seasonally. Winner’s trophies are drop-shipped directly from our manufacturers. Trophies take 4-8 weeks, certificates take 3-6 weeks, depending on the date ordered.

    The Summit Awards hosts a separate, lightning-fast platform for submitting, judging, and displaying winner galleries – https://summit.awardsplatform.com.

    To enter, either click the purple Enter Award button at the top-right of this main website or navigate and login directly into the Summit Award Platform. You only need to register on the Summit Award Platform once; your registration will remain active for future entries. We suggest registering with an email accessible to more than one team member (vacations, retired emails, personnel changes, etc.)

    Once logged into the Summit Awards Entry Platform, you’ll be taken through the easy submission process.

    Easy, 4-step entry using the Summit Awards Platform

    1. Register or login.
    2. Begin adding entries (auto-saves as you go).
    3. Submit entry. Move on to add the next entry.
    4. Checkout.

    Entries are saved and may be edited up through the final submission deadline.

    UNIQUE OFFERING: The Summit Awards is the only marketing recognition organization that offers winners their own user-controlled, awards-hosted website profile. These profiles are rich with features including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating.

    If you are a Summit Award winner, simply log in the website (bottom of any page) and then go to Winner Microsites.

    PROVEN SUCCESSFUL: These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.

    EASILY UPDATEABLE: From time to time, winners may need to update their Winner Microsite. Office moves, contact changes, rebranding, or company announcements. To update your Winner Microsite, log in with the user name/password that created it, navigate to yours, and click on the ‘edit’ button. Changes are published on-the-fly without needing an admin’s approval.

    INSTRUCTIONS:

    1. Go to the Winners Microsites area: Winners Microsites
    2. Choose ‘Add Listing’ (image below). This takes you to the Login page.

     

     

     

     

     

    3. Either Log in or Register.
    4. Once you have Logged in, you’ll return to the Winners Microsites and click on the Summit Award your company won:

     

     

     

     

     

     

    5. Choose ‘Add Listing’.

     

     

     

     

     

    If you’re logged in, you’ll see:

     

     

     

     

     

     

     

     

     

     

    The Microsite builder takes you through a step-by-step process to build your company’s winners microsite.

    Upon submit, the Summit Awards administration does confirm winner status prior to publishing.

    Have fun and don’t forget to update the site at least once a year to ensure information is accurate and current. Stale microsites may be deactivated.

    Summit Emerging Media Award

    That is why we’re here. Just give us a call or send us an email describing your project and client, and we’ll do our best to direct it to the best spot.

    The Redesign and Rebrand categories highlight creative redesign, or rebranding, of a marketing strategy. It is important to include a before and after execution, visibly labeled as such.

    Interactive displays, kiosks, presentations, press events have more flexibility in how they are presented so that we are able to share the project with the Jury in as realistic way as possible.

    It can be helpful to develop a short video or a PowerPoint in order to help present the project. Other times, entrants have created a microsite taking the judges through the various phases, etc.

    Trophies are custom-made per our winners’ requests and are only available seasonally. Winner’s trophies are drop-shipped directly from our manufacturers. Trophies take 4-8 weeks, certificates take 3-6 weeks, depending on the date ordered.

    The Summit Awards hosts a separate, lightning-fast platform for submitting, judging, and displaying winner galleries – https://summit.awardsplatform.com.

    To enter, either click the purple Enter Award button at the top-right of this main website or navigate and login directly into the Summit Award Platform. You only need to register on the Summit Award Platform once; your registration will remain active for future entries. We suggest registering with an email accessible to more than one team member (vacations, retired emails, personnel changes, etc.)

    Once logged into the Summit Awards Entry Platform, you’ll be taken through the easy submission process.

    Easy, 4-step entry using the Summit Awards Platform

    1. Register or login.
    2. Begin adding entries (auto-saves as you go).
    3. Submit entry. Move on to add the next entry.
    4. Checkout.

    Entries are saved and may be edited up through the final submission deadline.

    Level of Awards

    Winning entries received the rank of Leader, Innovator, and Visionary Award  (win levels equate to Bronze, Silver, and Gold respectively.)

    Summit Awards EMA LeaderSummit Award EMA InnovatorSummit Award EMA Visionary
    Leader Award

    Pacesetter – Recognition for directing movement and helping to lead the industry. These winning entries are industry pacesetters.
    Innovator Award

    New Methods – Recognition for introducing new methods. These winning entries are helping direct new methodologies and techniques.
    Visionary Award

    Foresight – Recognition for demonstrating unusually keen foresight in emerging media. This status is bestowed on a tiny fraction of entries making this the primary target for emerging media professionals to shoot.

    Summit Emerging Media Award uses world-class industry leaders to evaluate the merits of groundbreaking creative employing digital technologies. Innovator and Leader award-winning entries compete with each other for the Visionary Award. The Awards employs stringent evaluation criteria and blind judging; company names are withheld. The Summit Emerging Media Award employs blind judging: company names are withheld. Judging takes place beginning one to two weeks after the final deadline with judging taking approximately one month. All entrants are notified of award results electronically after the judging stage is complete. Winners are sent and in-person winner packet.

    Submissions are judged on Method, Innovation, and Information. Method – Uniqueness, audience reach, strategy. Innovation – Visual design/creativity, graphical user interface, interaction design/functionality, user experience, audience reach. Information – Marketing message integration, audience appeal, user appeal.

    UNIQUE OFFERING: The Summit Awards is the only marketing recognition organization that offers winners their own user-controlled, awards-hosted website profile. These profiles are rich with features including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating.

    If you are a Summit Award winner, simply log in the website (bottom of any page) and then go to Winner Microsites.

    PROVEN SUCCESSFUL: These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.

    EASILY UPDATEABLE: From time to time, winners may need to update their Winner Microsite. Office moves, contact changes, rebranding, or company announcements. To update your Winner Microsite, log in with the user name/password that created it, navigate to yours, and click on the ‘edit’ button. Changes are published on-the-fly without needing an admin’s approval.

    INSTRUCTIONS:

    1. Go to the Winners Microsites area: Winners Microsites
    2. Choose ‘Add Listing’ (image below). This takes you to the Login page.

     

     

     

     

     

    3. Either Log in or Register.
    4. Once you have Logged in, you’ll return to the Winners Microsites and click on the Summit Award your company won:

     

     

     

     

     

     

    5. Choose ‘Add Listing’.

     

     

     

     

     

    If you’re logged in, you’ll see:

     

     

     

     

     

     

     

     

     

     

    The Microsite builder takes you through a step-by-step process to build your company’s winners microsite.

    Upon submit, the Summit Awards administration does confirm winner status prior to publishing.

    Have fun and don’t forget to update the site at least once a year to ensure information is accurate and current. Stale microsites may be deactivated.

    Summit Marketing Effectiveness Award

    That is why we’re here. Just give us a call or send us an email describing your project and client, and we’ll do our best to direct it to the best spot.

    The Redesign and Rebrand categories highlight creative redesign, or rebranding, of a marketing strategy. It is important to include a before and after execution, visibly labeled as such.

    Interactive displays, kiosks, presentations, press events have more flexibility in how they are presented so that we are able to share the project with the Jury in as realistic way as possible.

    It can be helpful to develop a short video or a PowerPoint in order to help present the project. Other times, entrants have created a microsite taking the judges through the various phases, etc.

    Trophies are custom-made per our winners’ requests and are only available seasonally. Winner’s trophies are drop-shipped directly from our manufacturers. Trophies take 4-8 weeks, certificates take 3-6 weeks, depending on the date ordered.

    Summit Marketing Effectiveness Award: Judges evaluate each entry’s Brief and Creative Sample, and critique it on how well it influences, changes, or reinforces the audiences’ knowledge, attitudes or beliefs. Entries are judged against a benchmark that indicates quality effectiveness, and Silver winners compete with each for a Platinum win. This means that winners not only meet a minimum standard but also truly stand out from the crowd. Proven creative professionals with a depth of industry experience sit on these judging panels.  Judging takes place in November. Entrants are notified of award results electronically, and winners are mailed a winner packet late-December or early-January.

    Each category employs slightly different judging criteria, however, in general, the following is the Summit MEA judging criteria:

    • The Big Idea – Strength of creative approach relative to the audience and product/service/idea 1-25 pts.
    • Does it establish a feeling of want or need 1-25 pts.
    • Does it move the audience closer to action through the use of creative execution and strategic planning? 1-25 pts.
    • Does it influence, change or reinforce the knowledge, attitudes or beliefs of the audience? 1-25 pts.

    The Summit Awards hosts a separate, lightning-fast platform for submitting, judging, and displaying winner galleries – https://summit.awardsplatform.com.

    To enter, either click the purple Enter Award button at the top-right of this main website or navigate and login directly into the Summit Award Platform. You only need to register on the Summit Award Platform once; your registration will remain active for future entries. We suggest registering with an email accessible to more than one team member (vacations, retired emails, personnel changes, etc.)

    Once logged into the Summit Awards Entry Platform, you’ll be taken through the easy submission process.

    Easy, 4-step entry using the Summit Awards Platform

    1. Register or login.
    2. Begin adding entries (auto-saves as you go).
    3. Submit entry. Move on to add the next entry.
    4. Checkout.

    Entries are saved and may be edited up through the final submission deadline.

    Winning entries received the rank of Silver, Platinum or coveted Best of Category Awards.

    UNIQUE OFFERING: The Summit Awards is the only marketing recognition organization that offers winners their own user-controlled, awards-hosted website profile. These profiles are rich with features including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating.

    If you are a Summit Award winner, simply log in the website (bottom of any page) and then go to Winner Microsites.

    PROVEN SUCCESSFUL: These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.

    EASILY UPDATEABLE: From time to time, winners may need to update their Winner Microsite. Office moves, contact changes, rebranding, or company announcements. To update your Winner Microsite, log in with the user name/password that created it, navigate to yours, and click on the ‘edit’ button. Changes are published on-the-fly without needing an admin’s approval.

    INSTRUCTIONS:

    1. Go to the Winners Microsites area: Winners Microsites
    2. Choose ‘Add Listing’ (image below). This takes you to the Login page.

     

     

     

     

     

    3. Either Log in or Register.
    4. Once you have Logged in, you’ll return to the Winners Microsites and click on the Summit Award your company won:

     

     

     

     

     

     

    5. Choose ‘Add Listing’.

     

     

     

     

     

    If you’re logged in, you’ll see:

     

     

     

     

     

     

     

     

     

     

    The Microsite builder takes you through a step-by-step process to build your company’s winners microsite.

    Upon submit, the Summit Awards administration does confirm winner status prior to publishing.

    Have fun and don’t forget to update the site at least once a year to ensure information is accurate and current. Stale microsites may be deactivated.