Summit Creative Award

Celebrating 30-Years of Creative Excellence

Small and medium-sized agencies produce impressive amounts of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients, and large budgets.

Since 1994, the Summit Creative Award has recognized creative firms and helped them stand out. This international advertising competition offers participants this opportunity to showcase their talents alongside similarly positioned agencies and to have their work judged by experts in the advertising field. Our exclusive award selection process means winners have earned the right to broadcast their achievements far and wide.

Over 50 countries and five continents participate in this prestigious 30-year competition - the first and most prestigious of its kind.

The goal of our organization is to laud the creative work of SMB. We streamline internet submissions, offer many ways to acknowledge winners, and provide friendly customer service. Winners receive digital verifications and medallions, and can order elegant custom trophies and vellum certificates for framing.

WHO SHOULD ENTER

Advertising, Digital, and Interactive Agencies
In-house Marketing/Creative Departments
Interactive Agencies
Creative Boutiques
Web & App Designers
Network/Affiliate/Local media
Video/Audio Production Firms
Freelancers

SUMMIT AWARDS OFFERS

International recognition
Prestigious 30-year reputation
Reputable blind judging
Affordable entry
Complete visual winner Galleries
Winner microsites
No required winner "acceptance fee"
Friendly, knowledgeable customer support

Eligibility

The Summit Creative Award is exclusively for companies, boutiques, and individuals with annual billings below $40 million (see Guidelines for more information).

OrganizationMaximum Size (billings in millions)
Advertising Agency, Interactive Agency, Public Relations Firm, Media/Publishing company$40
Advertiser in-house marketing department$40 (Marketing budget)
Video/audio production, web developers, animators, media company$35
Graphic design firm, Video/Film production, Display/Package design company$30
Not-for-profit organization, Creative boutiques, Commercial art/photography$40 (Capitalized revenue)

Summit Award Winner Benefits

Recognition by the Summit Awards organization is an honor. It provides validation and an objective critique and offers unique opportunities to showcase creative excellence – publicity, winner directory and galleries, web microsite profiles, digital verifications, certificates, and trophies. These benefits are instrumental in helping winners achieve their business goals of attracting new accounts and employees, reinforcing client relationships, rewarding employees, partners, and subcontractors, and motivating team members.

Publicity
The association with the prestige of the Summit Awards competition is press-worthy and garners media and social exposure. The Summit Awards is committed to helping winners make the most of their success. Winners are publicized through various platforms, social networks, and the award’s website: www.summitawards.com. This publicity is beneficial as it allows the winners to reach new potential customers, which can help to grow their business. Additionally, being associated with the Summit Awards competition reflects positively on the winner, as the competition is well-known and respected in the industry.

Winner Directory
Winners and their entries are listed in the Summit Awards' winner search directory for a period of four years following the announcement. This helps build their online presence and visibility and makes it easy for potential employers and colleagues to find them and their work. It also provides a platform for them to showcase their work and accomplishments, which can help them stand out in their field.

Gallery Showcase
The Summit Awards is unique in publishing all winning entries in its Winner Galleries. Showcasing winning work for all to see. By featuring their work in the Winner Galleries, winners can take advantage of the increased exposure and recognition they receive. This can help them grow their networks, find new opportunities, and build their reputation.

Winners
Winning entries receive the coveted Best of Show, Gold, Silver, Bronze, or Finalist awards. Judges select Best of Show from the top-scoring entries. Our signature custom trophies symbolize creative excellence and demonstrate that your firm has achieved the pinnacle of successful advertising and marketing communication.

Credibility
To ensure the Summit Award and the winner’s integrity, the competition’s bylaws limit the number of winning entries. The limited number of awards serves as a quality control measure since judges can only select the best of the best entries. This ensures the Summit Award remains a prestigious and sought-after honor among the advertising and marketing community.

Top Agency Awards
The Summit Awards also recognize exceptional firms with a Top Agency Award in addition to the Gold, Silver, and Bronze individual entry awards. The Top Agency Award is Summit Awards' most prestigious award given to the best-performing companies in both quality and quantity. This award is given to agencies that have submitted the most entries and achieved the highest overall score for their submitted projects. It is a way to recognize and celebrate agency teams' dedication and work and dedication.

Winner Microsites
The Summit Awards is the only organization offering winner microsite profiles. The microsites are free, fully customizable company profiles hosted on our highly trafficked website driving traffic to winners’ sites. Past winners have had thousands of visitors explore their website profiles, thus increasing their website’s online prominence and visibility. These microsite profiles offer an easy-to-use, built-in editor, space to upload images of winning entries, and links to winners' portfolios. Companies searching for winners' accomplishments visit these profiles while deciding where to invest their advertising dollars.

Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted student fee structures. Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email sia@summitawards.com for details.

Blind Judging Processes

The Summit Awards adheres to strict “blind judging,” meaning the entering company’s name is withheld from view. This is to ensure the complete impartiality of our board of judges. This prevents any conflict of interest or bias that could influence the outcome of the competition. It also ensures that all entries are judged on their merits rather than their company or brand. All entries are given a randomized number; the judges only see this number and not the company name when evaluating the entries.

 

Judging Scope

Strength of Concept/Ideation/Big Idea

Quality of Execution

Ability to Communicate and Persuade

Judges' Power Points

Originality and uniqueness of approach; message targeting and honing; the synergy between concept, copy, and layout/execution. 1-40 pts. 

How well executed is the idea (visual appeal, the tone of voice, chosen media, placement, etc.) 1-20 pts.

How well does the creative move the target audience closer to the action or encourage a change in thoughts? 1-20 pts.

Judges' discretion to boost submissions they identify as exemplary. 0-10 pts.

 

Receive a Call for Entries

 

Summit Awards

 
 

The Summit Awards takes privacy seriously. We do not sell, rent, lend, or in any way distribute your information, and it is only ever used for the Summit Award's communication purposes. 

 
 
 
 
  • Derek Sims | Senior Vice President of Marketing
    This award is a testament to the skill, ingenuity, and vision of our skilled Marketing Team.
    Derek Sims | Senior Vice President of Marketing
    Accountable Healthcare Staffing
  • Denise Rainey | President & CEO
    On behalf of our highly talented team, I am both honored and humbled at this recognition of our creative excellence and commitment to high standards. Having achieved Bronze Awards in a competition inclusive of 27 countries is a very high point of this year’s achievements.
    Denise Rainey | President & CEO
    Rainmakers Strategic Solutions LLC.
  • Andrew Oleson | Owner
    I'm so proud of my team. I know the work they do is exceptional, and seeing it put against other agency work, run through the gauntlet, and still come out with a win speaks volumes.
    Andrew Oleson | Owner
    PDG + creative
  • John Trest | Chief Learning Officer
    We are honored to be recognized by the Summit Creative Awards. Winning an award such as this shows our team’s dedication to creating the highest quality content in the industry.
    John Trest | Chief Learning Officer
    Inspired eLearning
  • Debi Burrows | Head Storyteller and Strategist
    Winning a Summit Creative Award is an exciting accomplishment with vetted judges, tough criteria, and the blind judging processes. We are ecstatic to have been chosen for this prestigious international award.
    Debi Burrows | Head Storyteller and Strategist
    Penguin Suits
  • Stephanie Crockett | Senior Vice President
    We’re honored to receive a Silver Summit Award and elated that our work is being celebrated by our clients and the industry.
    Stephanie Crockett | Senior Vice President
    Eric Mower + Associates
  • Nicole Hanusek | Owner
    We are honored to accept this award, as it is a culmination of all of our hard work as a team. Go, team!
    Nicole Hanusek | Owner
    Smack Happy Design
  • Vintage Foster | President
    This was our first time winning a Summit Creative Award. We’re extremely honored to be awarded, for the competition in this awards program runs deep.
    Vintage Foster | President
    AMF Media Group
 

Winners' Buzz

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The Power of Effective Collaboration in Creative Projects
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The Significance of Blind Judging at Summit Awards
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