First Horizon Bank
Location: Memphis, Tennessee, United States of America
Category: Financial Marketing
Title: The Best of Big and Small
Award: 2025 Best of Category
Client: First Horizon Bank
Project Description:
In a banking landscape where large institutions often feel distant and smaller banks struggle to signal scale, First Horizon set out to redefine the category. The goal was to show consumers they no longer had to choose between capability and personal connection — because First Horizon delivers the strengths of both.
“Get It All,” the lead :30 spot in the “Best of Big and Small” campaign, brought that idea to life through a dynamic, CGI-driven visual metaphor. The First Horizon building transforms like a Rubik’s cube, revealing scenes of life, convenience, and community — a creative way to express the bank’s ability to adapt to customers’ needs.
The spot anchored a broader cross-channel campaign spanning CTV, digital video, paid social, audio, out-of-home, and supporting digital performance media. The creative stood apart in a traditionally conservative category and helped reposition First Horizon with a fresh, modern identity.
The work resonated strongly with audiences, elevating awareness and engagement while reinforcing a unique brand promise: a financial partner with the scale of a national bank and the attentiveness of a neighborhood institution.
Credits
- Erin Pryor – First Horizon Bank
- Dave Abbott – First Horizon Bank
- Julia Darling – First Horizon Bank
- Paula Beale – First Horizon Bank
- Charles Talley – First Horizon Bank
- Victor Camozzi – Mindgruve
- Rich Parubrub – Mindgruve
- Rachel Gigli Carrieri – Mindgruve
- Hazel Aliaga – Mindgruve
- Ellyn Savage – Mindgruve
- Haley Feazell – Mindgruve
- Ryan Troha – Mindgruve
