Inbrax

Santiago, Las Condes Chile

Category: Public Service Campaign

Title: Settlements

Client: Techo Latam

Award: 2021 Best of Show

Techo had the challenge of carrying out its collection online for the first time. They define a goal of $50K. The idea was to make people in Chile, Argentina, Colombia, Brazil and Peru believe that there was a film called “Settlements”. The film didn’t exist and $100K was raised.

Credits
Pancho González, Inbrax, Chief Creative Officer
Cristián Chávez, Inbrax, Creative Director
Nico Rubio, Inbrax, Creative Director
Jorge Fajardo, Inbrax, Art Director
Santiago Slatar, Inbrax, Copywriter
Álvaro González, Inbrax, Copywriter
Marcelo Concha, Inbrax, Account Director
Neil Arce, Inbrax, Planning Director
Carolina Pinheiro, Inbrax