What are the winning levels, and how many awards are given in the Summit Creative competition?
There are four levels of award recognition for submissions – Bronze, Silver, Gold, and Best of Show. Best of Show results from a final run-off of Gold winning entries. Top Agency is the Summit Award’s most prestigious award and is given to the best-performing companies in both quality and quantity of awards.
The number of awards presented each year in the Creative Awards depends on the number of submissions in a given category, scoring range, and ties.
According to the Summit Awards bylaws, there can be no more than the following:
- 75-85% of all submissions do not receive recognition.
- 5-9% Bronze
- 5-9% Silver
- 1-3% Gold – A Gold award will not be given in the event entries do not meet minimum scoring qualifications.
- Best of Show awards are chosen from eligible competing for Gold-winning entries. Occasionally there will be a Judges Choice special recognition bestowed.
- Top Agency Award is the Summit Award’s most prestigious award and is given to the best-performing companies in both quality and quantity of awards.
To ensure impartiality in its judging processes, the Awards scores on a curve. Percentage models, or stair-step scoring systems (100-90, 89-80), are considered disreputable evaluation systems by the Summit Awards.
2017, there were 5% Finalists, 8% Bronze, 6% Silver, 3% Gold, and .01 Best of Show/Judge’s Choice.
2018, there were 1% Finalist, 7% Bronze, 7% Silver, 2% Gold, and .005 Best of Show/Judge’s Choice.
2019, there were 8% Bronze, 5% Silver, 2.25% Gold, and .005 Best of Show.
2020, there were 9% Bronze, 7% Silver, 2.25% Gold, and .005 Best of Show.
2021, there were 6% Bronze, 7% Silver, 1.25% Gold, and .005 Best of Show.
2022, there were 7% Bronze, 6% Silver, 2.3% Gold, and .005 Best of Show.