The Summit Awards use strict “blind judging,” meaning the entering company’s name is hidden. All evaluations are made without knowledge of information that might influence one’s situation assessment. Such an approach is used to eliminate conscious or nonconscious bias. This is to ensure our board of judges’ complete impartiality. This prevents any conflict of interest or bias from influencing the competition outcome. It also ensures that all entries are judged on their merits rather than their company or brand. All entries are given a number, and the judges only see this number and not the company name when evaluating the entries.
Example: For the entering company (ABC Agency/Creative Firm), exclude your company name on any of the creative samples and project description field. This maintains anonymity. Your client’s name (XYZ Client) should remain on creative samples and descriptors.
Exception: The exception to the above rule is when an in-house marketing department (XYZ Client Marketing Department) submits work, in which case self-identifying details or talking about how the work was produced in-house should be omitted. This guarantees a fair and unbiased assessment of creative excellence.