Blind Judging

The Summit Awards uphold the principle of “blind judging” to ensure fairness and impartiality. This process involves concealing the names of entering companies so that our judges evaluate submissions without knowledge of the entrant’s identity, thus eliminating any potential conscious or unconscious biases.

• General Rule: When submitting entries, please do not include your company name on any creative samples or in the project description field. This preserves the anonymity essential for unbiased judgment. Your client’s name can remain on the creative samples and project descriptions as necessary.
• Exceptions to Blind Judging:

1. In-House Marketing Departments: When submissions come from in-house marketing teams, any self-referential details or mentions of in-house production should be excluded to maintain the integrity of the evaluation process.
2. Self-Promotional Materials: If an agency or creative shop is entering promotional materials designed for their own firm, the inclusion of their name is permissible. This is the only scenario where the entrant’s identity can be disclosed, as it is integral to the nature of the work being judged.

By adhering to these guidelines, we ensure that all entries are assessed solely based on their creative and strategic merits, promoting an equitable competition environment.