The Summit Awards use strict “blind judging,” meaning the entering company’s name is hidden. All evaluations are made without knowledge of information that might influence one’s situation assessment. Such an approach is used to eliminate conscious or nonconscious bias. This is to ensure our board of judges’ complete impartiality. This prevents any conflict of interest or bias from influencing the competition outcome. It also ensures that all entries are judged on their merits rather than their company or brand. All entries are given a number, and the judges only see this number and not the company name when evaluating the entries.