CRI agence

Montréal, Québec Canada

Category: Integrated Campaign – Not-for-profit

Title: Because we still have a long way to go

Client: Fondation Charles-Bruneau

Award: 2021 Best of Show

The crux of the campaign is a promotional film that puts the Tour CIBC Charles-Bruneau cyclists directly in the children’s hospital to show where their involvement takes place and for whom: in the hospital, for children with cancer. Shorter versions of the film were produced for various media.

Credits
Mounir Fadlou, CRI agence, Creative director
Sébastien Tougas, CRI agence, Conception and writing
Noémie Duchesne, CRI agence, Account manager
Christine Blondeau, CRI agence, Senior Team lead
Patricia Rheault, CRI agence, Client servicing
Benoît Hogue, Kazak – Images | Contenu, Executive producer
Érika Bellehumeur, Producer
Cristina Martins, Director and screenwriter
Mathieu Elie, Director of photography
Paul Jutras, Editing
CRI interactif, Web development
Karl Tremblay, Sound editing
Jean-Michel Blais, Music