C&B Advertising
Category: Online Campaign
Title: AI (Alberta Imagery)
Award: 2026 Best of Show
Client: Travel Alberta
Click an image to view the campaign video.
Project Description: This campaign plays on the saturation of AI imagery, positioning Alberta’s landscapes as so striking they blur what’s real. Using “generated with AI” cues within social feeds, it prompts a second look before revealing the truth, framing Alberta’s beauty as so unreal, it must be real.
Credits
- Phil Copithorne – Executive Creative Director, C&B Advertising
- Leigh Blakely – Managing Partner, C&B Advertising
- Shayne McBride – Strategy Director, C&B Advertising
- Jarrod Banadyga – Creative Director, C&B Advertising
- Maddie Gauthier – Group Account Director, C&B Advertising
- Studio Dialog – Post Production
- Six Degrees – Sound Design
