Mischievous Wolf
Category: Complete Rebrand/Redesign
Title: Trunki
Award: 2026 Best of Show
Client: Trunki
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Project Description: Trunki had become synonymous with its iconic ride-on suitcase. Mischievous Wolf set out to broaden that recognition into a complete family travel brand. The rebrand established a new strategic and visual platform spanning positioning, identity, messaging, packaging, retail and digital applications, creating a cohesive system designed to carry Trunki into its next stage of growth.
Credits
- Phil Marshall – Head of Mischief, Mischievous Wolf
- Sam Atchinson – Chief Visionary Officer, Mischievous Wolf
- Anina Yates – Senior Mischief Maker, Mischievous Wolf
