Subplot Design Inc -2015 Best of Show – Summit Awards

Subplot Design Inc -2015 Best of Show

Redesign – Rebrand
Subplot Design Inc  Subplot Design Inc

Subplot Design Inc / Vancouver, BC – Canada

Title: “Tall Tales Series” – Best of Category
Client: Old Yale Brewing

Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.