Chicago, IL – United States
Category: Package Design
Client: Samsung Electronics Canada
Award: Best of Show Design
2017 Playing Card Collection Day is a holiday celebrating the art of playing cards and those who collect them worldwide. In an effort to create more community and awareness for the newly created holiday a set of limited edition playing card decks were released featuring an innovative new “pluck tuck” package design, engineered to challenge the norms of the standard tuck box and leave a lasting memorable user experience that people would share to the core community the client was trying to reach. Printed on opalescent paper with gold intaglio engraving.