Toronto, ON – Canada
Title: Samsung Tablet Selector
Client: Samsung Electronics Canada
Award: Best of Show Interactive
In a technology crowded world where so many options exist, finding the right fit is key. Many buyers do not have much free time, and they invest most of it trying to discover the right options. Rich Media and Samsung created the Tablet Selector, a fully responsive, scrolling parallax design, to help users find the perfect tablet for their lifestyle. Users answer 4 quick questions based on their interests, device usage patterns, and key desired features. The intricate logic behind the microsite leverages their answers to provide recommendations for the best fit, making the right choice simple and easy.