Indore, India
Category: Poster Campaign
Title: Eicher Spares Campaign
Client: VE Commercial Vehicles Limited
Award: 2020 Best of Show
A campaign for Eicher Trucks and Buses, for international markets communicating how spurious/ fake spare parts can damage a vehicle’s performance and business. All visual devices were created using spare parts and the last one with Eicher Logo created with parts to bring out Eicher Genuine Parts.
