Purple Focus Pvt. Ltd.

Indore, India

Category: Poster Campaign

Title: Eicher Spares Campaign

Client: VE Commercial Vehicles Limited

Award: 2020 Best of Show

A campaign for Eicher Trucks and Buses, for international markets communicating how spurious/ fake spare parts can damage a vehicle’s performance and business. All visual devices were created using spare parts and the last one with Eicher Logo created with parts to bring out Eicher Genuine Parts.