Jeff Fisher

Engineer of Creative Identity

Jeff Fisher LogoMotives, UNITED STATES

For over 40 years, Jeff has spent his career designing identities, advertising, and marketing materials for major corporations, government agencies, educational facilities, nonprofit organizations, and small businesses. He has received over 600 regional, national, and international design awards for his logo and corporate identity efforts. In fact, over the years, he has been recognized with 20 Summit Creative Awards. His work is featured in nearly 200 books and publications about logos, the business of graphic design, and small business marketing.

Fisher is the author of the industry books Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands” and “The Savvy Designer’s Guide to Success.” In addition, he is an internationally-recognized lecturer and educator, having made numerous presentations on the topics of identity, branding, promotion, and social media to design organizations, design schools, universities, and business group audiences throughout the U.S. and in Canada and Mexico.

Fisher spends much of his time gardening in his noted Fishingham Garden. He is currently working on a book about his gardening efforts.