Public Service/Advocacy
Cornerstone / New York, NY – USA
Title: “Share The Sound of An AIDS Free Generation” – Best of Category
Client: Coca-Cola (RED)
We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.
