Agency 59

Toronto, ON – Canada

Category: Not-for-profit Video

Title: National Cupcake Day

Client: BCSPCA

Award: Best of Show Video

“We were asked by our not-for-profit client, the BC SPCA, to promote this year’s National Cupcake DayTM – a yearly bake-sale initiative that raises funds to help animals in need. To capture our audience’s attention, we decided to put a spin on the popular tabletop recipe videos that are commonly found on social media. What we did differently was to have a dog do all the baking (using fake paws), and to have it turn into a complete disaster. The payoff is that animals need your help and that the SPCA can’t do it alone.”