Blainville, Canada
Category: Integrated Campaign – Not-for-profit
Title: Wema
Client: Fondation Cité de la Santé de Laval
Award: 2020 Best of Show
Wema means kindness in Swahili. It has been chosen as the name of the Fondation Cité de la Santé fundraising event. To illustrate the theme, we chose “hands” as our inspiration. Hands of working people in health services and hands of donors making this foundation possible.