Rockford, Illinois — The Marketing Effectiveness Awards, hosted by the Summit International Awards (SIA), recently announced 2024 winners across 15 categories. The Marketing Effectiveness Awards focus not only on creativity and innovation, but also take into consideration strategy and measurable results. Entrants must include their creative brief along with quantitative data demonstrating the effectiveness of their campaign or program.

Trekk was recognized with one Platinum Marketing Effectiveness Award in the category of Advertising and Marketing Materials for its work on Did You Know? Magazine, a quarterly publication of longtime client Sylvamo.

Additionally, Trekk received Best of Category, a distinction awarded to only 0.05% of competition entrants, in the category of B2B Website for its work on the Dots + Pixels website for thINK, a user group of Canon production inkjet customers with whom the agency has been working for over a decade.

“The Summit Marketing Effectiveness Award is a prestigious accolade that showcases the extraordinary balance of strategic creativity and measurable results,” said Jocelyn Luciano, Principal/Managing Director of Summit Awards. “Our winners consistently raise the bar for marketing excellence, impressing a judging panel that represents some of the most accomplished minds in the industry.”

“At the end of the day, clients need to see results,” said Laura Bennett, Trekk Owner and CEO. “Winning the top awards in a competition like this demonstrates our commitment to data-driven strategies. Trekk has been around for thirty years because we are quick to deliver, cost-effective to engage, and easy to work with.”

“We do more than run marketing programs; we solve business problems,” added Emilee Christianson, Trekk Managing Director, Client Services. “Thank you to SIA and its judging committee for acknowledging the strategic partnership behind truly successful marketing solutions.”