Eclipse Creative Victoria, BC – Canada Category: Integrated Campaign -Consumer Title: Victoria Delivers Client: Tourism Victoria Award: Best of Category

Online Advertising and Marketing Catalyst / Newton, MA – USA Title: “Driving Reach, Surpassing Goals” Best of Category Client: COVERGIRL Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo […]

Healthcare/Medicine    ChappellRoberts / Tampa, FL – USA Title: “Doc1st ER” – Best of Category Client: Florida Hospital Original objective: to add 15,000 ER visits in 2015 over 2014. ACTUAL RESULT: 22,221 additional ER visits.

Broadcast Advertising   Comas Interactive / Seoul, Republic of Korea Title: “How do you make a premium ice cream?” – Best of Category Client: Binggrae From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR’s sales growth was about 30% up. That was really an amazing. outcome.

Public Service/Advocacy Context Creative / Toronto, ON – Canada Title: “Electrical Safety Campaign” – Best of Category Client: Toronto Hydro Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as […]

Website Guzel Sanatlar Reklamcilik / Turkiye, Istanbul – Turkey Title: “Queen Central Park Website” – Best of Category Client: Sinpas Gyo Istanbul’s high-income residents and city workers. People from other Turkish cities wishing to invest in Istanbul, and MENA and Caspian region investors.

Integrated/Mixed Media/Ad Campaign Orlando Magic / Orlando, FL – USA Title: “Pure Magic Tip-Off Presented by Chase” – Best of Category Client: Orland Magic Both games sold out and opening night TV viewership increased more than 120% over the past season—the most watched opener since the 2010-2011 season.