Director Strategy and Planning
BTI Brand Innovations – MISSISSAUGA
If brands can move beyond boundaries, why can’t people? What started as a curiosity, turned into a journey to a different continent halfway across the world. Having worked in both developed and the fastest developing economies of the world, I bring in experience from both hemispheres. My career reflects my passion for uncovering insights, motivating exceptional creativity and initiatives that deliver dynamic business results. I have partnered with some of the iconic brands like Coca-Cola, Reckitt Benckiser, Reebok, Perfetti Van Melle, HBO and Yamaha, and created award-winning campaigns which are acclaimed nationally and internationally.