Roberto Pedroso – Regional Creative Director at Saatchi&Saatchi
Roberto’s career in advertising started as a copywriter for JWT Venezuela. He became the youngest Creative Director at Ogilvy and Leo Burnett and went all the way to Regional Creative Director for McCann Panama. The Big Apple has been home for this creative worm for the past 15 years, where he became Creative Director at Saatchi & Saatchi New York, working on clients for the US Hispanic Market and Regional Accounts for Latin America and Europe. Got the frequent travel miles, the many creative awards and a matching set of luggage to prove it. He’s written for magazines and is finishing his second screenplay.
Founder of The Thinking Hat Creative Consulting, where he helps clients who need to communicate in English, Spanish or both. After a year in Miami where he was a Branding/Strategy Professor at the Miami Ad School, he moved to back to New York to head up his Creative Consulting Firm. Recently, he has gone back to Saatchi & Saatchi, this time to be Creative Director for the Europe, Middle East and Asia regions based in the UK and Russia offices.