Palle Victor Rasmussen, Creative Director of SP3 Denmark. Palle is formally educated as a copywriter, and has been in Danish advertising for 15 years. Palle has worked with a broad variety of both national and international clients, such as Philips, Jeep, Chrysler and Citroën.

Palle has a keen interest in motion pictures, and especially viral film is a large work area. Palle has been nominated and won prizes world wide. Latest he got a Eurobest nomination, and won the Danish Bulls Eye 2007.