Business to Business Product
Ogilvy & Mather Pvt. Ltd. / Bangalore – India
Title: “Tame Your Data Monster” – Best of Category
As per IDC report – IBM’s market share in India moved from 14.9% in Q1, 2008 to 33.1% in Q1, 2009 reclaiming the leadership position.IBM is the only organization which showed a YTY growth of 102% as against a negative growth for the competitionThe business lead revenue generated from this campaign over achieved the expectation by 180%.