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Congratulations 2021 Summit Marketing Effectiveness Award Winners
Winners’ Results – Log in to your Summit Awards Platform account. This is where you made your original submissions. Because we received thousands of entries with even more thousands of uploads, we host this function on a separate, lighting fast server. You can tell the difference because the URL will read summit.awardsplatform.com.
Level of Awards – When a submission achieves award status, judges recognize it with a Silver Award, Platinum Award, or Best of Category Award (equivalent to bronze, silver, and gold). Winning status was bestowed on only 7% of the submissions.
Winning Entry Galleries – The Summit Award’s Winner Galleries are up-to-date with the inclusion of its 2021 Effectiveness Award winners.
Winner Search Directory – The Summit Awards search directory is updated with the addition of this year’s winners.
Trophies and Certificates – Winners may purchase custom-made trophies and vellum certificates. Trophies and certificates are an excellent way to thank clients, reward members of your creative team, and physically celebrate your achievement and success. To order trophies and certificates, visit the store section of the awards’ site.
Publicity Tools – We encourage you to publicize your company’s achievements in social media and other local business networks. To aid in these efforts, the Summit Awards provides marketing tools – press templates, logos, winner seal, web-medallions, and trophy graphics. In order to access your winner’s tools, you must first log in to the Summit Awards website.
Social Exposure – The Summit Awards will magnify your buzz so join our extensive networks. Be sure to “like” and “follow” us on Facebook, Twitter, and Pinterest so we can receive alerts and retweet, share, forward, etc.
Association – Winners are welcome to use the Summit Award’s name, logo, icons, and trophy graphics in their promotional efforts, however, be sure to correctly link to the award’s main website. To request a quote for use in your company’s promotional materials, email a draft to winner @ summitawards.com for prior authorization.
Winner Microsites – Accelerate your win with your own user-controlled Microsite. The Summit Awards is the only recognition organization that offers winners their own user-controlled, Summit Awards-hosted website profile. These profiles are rich with features including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating. These are proven successful promotional tools. The back-end controls are robust with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity thanks to the high volume of traffic on the Summit Award’s website.
Participants – There were more than 1,900 submissions in the 2021 Summit Marketing Effectiveness Award, coming from 14 countries: Australia, Brazil, Canada, Hong Kong, Israel, Latvia, Philippines, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, and the United States.
Board of Judges – We would like to extend a thank you to those serving on this year’s Summit Award judging panels. These discriminating professionals volunteered their time to scrutinize submissions and without their dedication and hard work, the awards would not hold the prestige it enjoys today.
Verification Certificate – The Summit Awards provides digital verification of your winning achievement. To access, log in to the Summit Awards platform, ‘my entries’ to print your digital certificate.
Summit International Awards – This US-based organization, pilots three separate awards – the Summit Creative Award, Summit Marketing Effectiveness Award, and the Summit Emerging Media Award. It is not tied to an advertiser, magazine, trade association, ad club, or other outside influence. The Summit Awards is independent, international in its scope, and focuses on identifying superior creative and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates, and promotes creative, effective marketing on behalf of winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.
In accordance with our bylaws, the Summit Awards limits the number of winning entries. Period. This capping of awards ensures your win remains a coveted-honor.
Over the past 27-years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings prestige and additional value. Winning provides validation of exceptional work and functions as a respected industrywide critique. This honor can also aid in efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.
Summit Marketing Effectiveness Award – The Summit Marketing Effectiveness competition is based on the premise that the goal of marketing communications is to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. When a submission achieves the goal of marketing communication effectiveness, judges recognize it with silver and platinum-level wins. Top-winning entries receive the coveted Best of Category award. Winning status is bestowed on only 7% of the submissions.
Today, many businesses and entrepreneurs are facing the challenges of an increasingly global economy and a do-it-yourself marketplace. While many have invested in initiatives to maintain stability or to grow, it is increasingly difficult to differentiate their company’s beneficial differences.
Recognition of your company by the Summit Awards helps it stand out from the crowd. Winning is not an easy feat. Winning not only provides validation and an objective critique, but it also comes with special opportunities to showcase your creative excellence – publicity, hosted business profiles, trophies, vellum certificates, and digital verification. These benefits are instrumental in helping achieve the winner’s business goals of attracting new accounts; reinforcing relationships with existing clients; rewarding employees, partners, and subcontractors; and motivating creative team members.
Winning is different
Recognition of your company by the Summit Awards helps it stand out from the crowd because winning is not an easy feat. For the last 26 years, in accordance with our bylaws, the Summit Awards continues to limit the number of winning entries. This capping of awards ensures your win remains a coveted-honor. Additionally, it provides an objective critique and validation of your team’s success. These benefits are instrumental in helping you achieve your business goals of attracting new accounts; reinforcing relationships with existing clients; rewarding employees, partners, and subcontractors; motivating creative team members, and attracting new talent.
Why winning matters
Today, many businesses and entrepreneurs are facing the challenges of an increasingly global economy and a do-it-yourself marketplace. While many have invested in initiatives to maintain stability or to grow, it is increasingly difficult to differentiate your company’s beneficial differences.
How many countries participated this year? 14 countries
How many categories are there? 19
How many entries competed? There were 1906 creative submissions.
Level of Awards – Winning entries received the rank of Silver, Platinum, or Best of Category.
How selective is winning? This year there were approximately 3% Silver, 3% Platinum, .005% Best of Category.
What are the judging criteria? Each category employs slightly different judging criteria, however, in general, the following is the Summit MEA judging criteria:
The Big Idea – Strength of creative approach relative to the audience and product/service/idea 1-25 pts. Does it establish a feeling of want or need 1-25 pts. Does it move the audience closer to action through the use of creative execution and strategic planning? 1-25 pts. Does it influence, change or reinforce the knowledge, attitudes, or beliefs of the audience? 1-25 pts.
How selective is winning? This year approximately 7% of entries were awarded.
Who can order an award trophy or vellum certificate? Silver, Platinum, and Best of Category winners, clients, and creative team members are eligible to order custom trophies and certificates.
Do I have to purchase an award trophy to be a winner? Absolutely not; trophies are a privilege but not required. Once you are a winner, you have won. Take advantage of all of the benefits of being a winner: bragging rights, winner-controlled web profiles, publicity tools, and association with the quarter-century-old Summit Awards. However, for those who want bling, we have it.
What competitions are conducted by the Summit International Award?
- The Summit Creative Award (SCA) – Recognizes creative excellence in companies and individuals with billing under $30 million. Includes all media and industries.
- The Summit Marketing Effectiveness Award (MEA) – A unique competitive arena where the judging criteria are based on the true purpose of marketing communications; to influence the consumer’s knowledge, attitudes, and beliefs. Creative samples and a short brief are included in the evaluation.
- The Summit Emerging Media Award (EMA) – Created to identify the world’s communication pioneers. Those pushing the bounds of the communication badlands. All forms of emerging media are explored and examined.
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