Congratulations, Summit Marketing Effectiveness Award Winners

Winners’ Results – Log in to your Summit Awards Platform account. The platform is where you made your original submissions. Because we received thousands of entries with even more thousands of uploads, we host this function on a separate lightning-fast server. You can tell the difference because the URL will read summit.awardsplatform.com.

Level of Awards – When a submission achieves award status, judges recognize it with a Silver Award,  Platinum Award, or Best of Category Award (equivalent to bronze, silver, and gold).

Winning Entry Galleries – The Summit Award’s Winner Galleries are up-to-date with the inclusion of its Effectiveness Award winners.

Winner Directory – The Summit Awards search directory is updated with the addition of this year’s winners. This year there were 6% Silver, 6% Platinum, and 1% Best of Category.

Trophies and Certificates – Winners may purchase custom-made trophies and vellum certificates. Trophies and certificates are an excellent way to thank clients, reward members of your creative team, and physically celebrate your achievement and success. To order trophies and certificates, visit the store section of the awards site.

Publicity Tools – We encourage you to publicize your company’s achievements on social media and other local business networks. To aid in these efforts, the Summit Awards provides marketing tools – press templates, logos, winner seal, web medallions, and trophy graphics. You must first log in to the Summit Awards website to access your winner’s tools.

Social Exposure – The Summit Awards will magnify your buzz, so join our extensive networks. Be sure to “like” and “follow” us on Facebook, Twitter, and Pinterest so we can receive alerts and retweet, share, forward, etc.

Association – Winners are welcome to use the Summit Award’s name, logo, icons, and trophy graphics in their promotional efforts; however, be sure to link to the award’s main website correctly. Email a draft to winner@ summitawards.com for prior authorization to request a quote for your company’s promotional materials.

Winner Microsites – Accelerate your win with your user-controlled Microsite. The Summit Awards is the only recognition organization that offers winners their own user-controlled, Summit Awards-hosted website profile. These profiles are rich with features, including portfolio linking, image gallery-hosting, and a built-in WYSIWYG editor for easy control and updating. These are proven successful promotional tools. The back-end controls are robust, with an SEO manager and a meta tag generator to increase search engine ranking. Additionally, creating a winner profile is an opportunity to benefit from free publicity, thanks to the high traffic volume on the Summit Award’s website.

Participants – There were more than 1,900 submissions in the 2022 Summit Marketing Effectiveness Award, coming from 14 countries: Australia, Austria, Canada, Columbia, India, Kuwait, Philippines, Republic of Korea, South Africa, Spain, Taiwan, United Arab Emirates, the United Kingdom, the United States.

Board of Judges – We thank those serving on this year’s Summit Award judging panels. These discriminating professionals volunteered their time to scrutinize submissions, and without their dedication and hard work, the awards would not hold the prestige it enjoys today. Each category employs slightly different judging criteria; however, in general, the following are the Summit MEA judging criteria:

The Big Idea – Strength of creative approach relative to the audience and product/service/idea 1-25 pts. Does it establish a feeling of want or need 1-25 pts. Does it move the audience closer to action through strategic planning and creative execution? 1-25 pts. Does it influence, change or reinforce the knowledge, attitudes, or beliefs of the audience? 1-25 pts.

Verification Certificate – The Summit Awards provides digital verification of your winning achievement. To access, log in to the Summit Awards platform, ‘my entries’ to print your digital certificate.

ABOUT:

Summit International Awards – This US-based organization pilots three separate awards – the Summit Creative Award, Summit Marketing Effectiveness Award, and the Summit Emerging Media Award. It is not tied to an advertiser, magazine, trade association, ad club, or other outside influence. The Summit Awards is independent, international in its scope, and focuses on identifying superior creative and effective marketing. It conducts impartial, ‘blind’ judging events and, once completed, recognizes, celebrates, and promotes creative, effective marketing for winning companies and individuals. Its judging process is impartial and free from outside influences. It withholds both the names of the judges and entrants throughout the entire evaluation process. This anonymity shelters all involved from any vested interest that may attempt to influence the award’s outcome.

Following our bylaws, the Summit Awards limits the number of winning entries. Period. This capping of awards ensures your win remains a coveted honor.

Over the past 28 years, the Summit Awards has established itself as one of the premier arbiters of creative and marketing excellence. Being recognized by the Summit Awards brings prestige and additional value. Winning provides validation of exceptional work and functions as a respected industrywide critique. This honor can also aid in efforts to attract new accounts; reinforce relationships with clients; reward employees, partners, and subcontractors; and motivate team members.

Summit Marketing Effectiveness Award – The Summit Marketing Effectiveness competition is based on the premise that marketing communications aims to change, influence, or reinforce a target audience’s knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. When a submission achieves the goal of marketing communication effectiveness, judges recognize it with silver and platinum-level wins. Top-winning entries receive the coveted Best of Category award.