Meet Our Judges: 

Spotlight on Jose De la Barra

For over 15 years, Jose De la Barra has been at the forefront of creative storytelling, crafting campaigns that don’t just sell—but resonate. Throughout his career and now, as Creative Director & Partner at The Big Ideas Co., he has shaped advertising across consumer goods, automotive, beverages, entertainment, education, and social responsibility.

His work has earned recognition at Cannes Lions, WINA, FEPI, and El Ojo de Iberoamérica, proving that great creativity transcends formats—whether in ATL, BTL, or digital media.

Beyond advertising, Jose’s creativity knows no bounds—when he’s not building brands, he’s composing and performing as a vocalist in the pop-rock band JEANS.

Insights from Jose De la Barra:

“For me, the best ideas are the ones that tell a very powerful truth in a very simple way, that no one has done before. Nowadays, there are many eye-catching resources for storytelling, but we must not get distracted and forget that without truths, we have no ideas.”

Join us in appreciating the expertise and vision Jose brings to our panel, ensuring that the Summit Creative Award continues to recognize truly exceptional and transformative creative work.