Jorge Machado Colón

Director of Innovation, VMLY&R – PUERTO RICO. Through a background in Industrial Design and Business Management, he has been focused on creating methodological growth from within the agency as well as scaling cross-functional teams. With over 14 years of experience he has been blending creativity, data and technology to progressively advance brands strategic objectives and the audiences they serve (ie. Molson Coors, L’Oréal Paris, Mastercard, and Hershey’s Company). He has built intricate technical depth in Customer Experiences via extracting meaning from and interpreting data by delivering a creative mind and challenging conventional thinking. Jorge will continue to disrupt the ancient playbook by implementing automation and agility to strengthen media diversity and big ideas.