Healthcare/Medicine

Interkom Inc. / Canada, ON – US

Title: “Totology Campaign” – Best of Category
Based on the critical research and in working closely with the Key Opinion Leader, Interkom was able to develop an MDS Education Tool that effectively uses the analogy of gardening principles and fruit trees to symbolize bone marrow and the types of blood cells that bone marrow produces – apples, peaches, and cherries symbolize red blood cells, white blood cells and platelets.