As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job responsibilities that got them into the industry in the first place…
…AI is not something to be afraid of in the marketing space. It’s just the next step in the evolution of our creative careers. Right now, AI has the same processing power as the human brain, but it still can’t mimic human intelligence.
…This stage clears marketers up to focus on the creative roles that only they can deliver. Instead of monitoring day-to-day analytics, design creative, user-test messaging or develop an approach no one’s ever tried before. [ more ]
