Helin Tu

Global Product Strategy and Brand Director
Moon Studio

Helin Tu is a New York City-based global product strategy and brand director with experience translating brand heritage into commercial growth for design-driven consumer brands.

Her career includes work with Christian Dior Couture, 3.1 Phillip Lim, Ralph Lauren Group, and EssilorLuxottica, giving her broad cross-category experience across fashion, luxury, brand strategy, and product development.

Helin is also the Founder and CEO of Moon Studio, a strategic brand communications advisory for creative professionals. Her work combines brand positioning, product strategy, communications, and an understanding of how established brands evolve while maintaining their identity.

She was nominated for the 2027 Forbes 30 Under 30 U.S. list in Marketing and Advertising.