Integrated/Mixed Media/Ad Campaign

Havas Media Middle East / Knowledge Village, Dubai – United Arab Emirates

Title: “The G2 Lab” – Best of Category

Client: LG Electronics

In three weeks the G2 Lab was picked up as a case study for MENA by Google; over 600,000 unique Lab visitors; 2,000,000 YouTube views; 750,000 Facebook fans; 16,000 new Twitter followers, with 200,000 unique engagements and, created 8,000 unique stories. LG’s growth in the region multiplied throughout the launch, their mobile category increased by over 11%; brand loyalty by 7%; their social fan base by 20% and LG ranked Top 3 regional smartphone brand. The Lab was such a success it’s being used in forthcoming LG smartphone launches as it gauged real public opinion and insights for future improvements.