Summit Emerging Media Award

 

Recognizing Visionaries in Digital Media

The Summit Emerging Media Award recognizes and celebrates creativity, innovation, and those pushing the bounds of creative excellence in all of the newer forms of media. It honors digital-first creatives and the trendsetting work they produce. This award celebrates the impact of the online media industry and seeks to recognize those making a mark on the digital communications world.

Traditionally, advertising creative has focused strictly on the big idea. Today, advertising and other marketing communications must break up the ground to keep up with the ever-changing pace. This award recognizes communications that keep pace with our times through the innovative use of digital and new media. Compete on a global stage with an international panel of judges from all over the world.

Communications today must be able to capture the audience's attention in a very short period of time. Traditional media methods need more than a big idea to succeed. Innovative media allows for more creative and engaging ways to reach our audience. This award recognizes those efforts.

 
 
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Emerging Media Award

Summit Emerging Media Award
This award is for marketers, coders, designers, developers, innovators, visionaries, and leaders in this exciting new realm of advertising. We offer recognition for introducing novel methods, directing and helping to set the pace for emerging media, and demonstrating excellence on the web — through apps, influencers, mobile advertising, videos, and social media. Through our award, we recognize individuals who are pioneering the world of digital advertising and leading the way in creativity, innovation, and strategy.

Winners receive digital verifications and publicity tools, and are included in the winner's directory and winners' galleries. Vellum certificates and custom-made marble trophies are optional and available for a fee.

 

Eligibility
The Summit Emerging Media Award is open to all-size companies, organizations, and creative communication professionals.

 

Level of Awards
Winning entries received the rank of Leader, Innovator, and Visionary Award  (win levels equate to bronze, silver, and gold, respectively.)   

 Visionary Award – Foresight – Recognition for demonstrating unusually keen foresight in emerging media. This status is bestowed on a tiny fraction of entries making this the primary target for emerging media professionals to shoot.

Innovator Award – New Methods – Recognition for introducing new methods. These winning entries are helping direct new methodologies and techniques.

Leader Award – Pacesetter – Recognition for directing movement and helping to lead the industry. These winning entries are industry pacesetters.

Blind Judging Processes
The Summit Awards adhere to strict "blind judging," which means the name of the entering company is withheld from view. We do this in order to ensure the complete impartiality of our board of judges. Therefore, any conflicts of interest or bias can be avoided, and the competition will be judged based on the merits of each entry rather than its company or brand. The judges only see the randomized number when evaluating the entries, not the name of the company.

 
Judging Scope
 

THE BIG IDEA/METHOD

    • 25%
      Assess the overall originality of the creation of new concepts. Analyze the components to determine if they are creative, inventive or derivatives of existing concepts. Look at the ideation, technology, and execution to determine the overall originality of the design.

DESIGN/TECHNICAL/INNOVATION

    • 50%
      Is the UI solution specific for the audience, efficient in code, and practical in execution? The viewer-facing solution should be tailored to the needs and preferences of the specific audience, written in code optimized for speed and functionality, and designed in an easy-to-use and understandable way.

MARKETING/INFORMATION

    • 75%
      How well does the solution content communicate with its intended audience? The content's language, tone, and style are tailored to the audience's needs, interests, and comprehension level. Is the content organized and presented in a way that is engaging and easy to understand?

ACTION

    • 100%
      Does the new media or digital execution lead the target audience closer to involvement or action?
 
 

Summit Award Winner Benefits

Recognition by the Summit Awards organization is an honor. It provides validation and an objective critique and offers unique opportunities to showcase creative excellence – publicity, winner directory and galleries, web microsite profiles, digital verifications, certificates, and trophies. These benefits are instrumental in helping winners achieve their business goals of attracting new accounts and employees, reinforcing client relationships, rewarding employees, partners, and subcontractors, and motivating team members.

Publicity
The association with the prestige of the Summit Awards competition is press-worthy and garners media and social exposure. The Summit Awards is committed to helping winners make the most of their success. Winners are publicized through various platforms, social networks, and the award’s website. This publicity is beneficial as it allows the winners to reach new potential clients, which can help them grow their businesses. Additionally, being associated with the Summit Awards competition reflects positively on the winner, as the competition is well-known and respected in the industry.

Winner Directory
Winners and their entries are listed in the Summit Awards' winner search directory for a period of four years following the announcement. This helps build their online presence and visibility and makes it easy for potential employers and colleagues to find them and their work. It also provides a platform for them to showcase their work and accomplishments, which can help them stand out in their field.

Gallery Showcase
The Summit Awards is unique in publishing all winning entries in its Winner Galleries. Showcasing winning work for all to see. By featuring their work in the Winner Galleries, winners can take advantage of the increased exposure and recognition they receive. This can help them grow their networks, find new opportunities, and build their reputation.

Winners
To ensure the Summit Award and the winner’s integrity, the competition’s bylaws limit the number of winning entries. The limited number of awards serves as a quality control measure since judges can only select the best of the best entries. This ensures the Summit Award remains a prestigious and sought-after honor in the advertising and marketing community.

Winner Microsites
The Summit Awards is the only organization offering a microsite for winners. The microsites are free, fully customizable company profiles hosted on our highly trafficked website driving traffic to winners’ sites. Past winners have had thousands of visitors explore their website profiles, thus increasing their website’s online prominence and visibility. These microsite profiles offer an easy-to-use, built-in editor, space to upload images of winning entries, and links to winners' portfolios. Companies searching for winners' accomplishments visit these profiles while deciding where to invest their advertising dollars.

Industry Assistance
The Summit Awards is the only awards organization that gives back to the industry by offering need-based assistance to qualified entrants and discounted student fee structures. The Summit Awards is committed to helping reduce barriers for freelancers who need financial assistance. Please email sia@summitawards.com for details.

  • Alex Otanez | CEO
    The whole team at Shockoe is thrilled with this honor. We pride ourselves on our quality digital solutions that help clients stand out. These awards highlight the value of that hard work.
    Alex Otanez | CEO
    Shockoe
  • Arturo Schwartzberg | Cofounder and Chairman
    Creativity and innovation are embedded in SweetRush’s DNA. We constantly feel the need to reinvent ourselves and not just keep up with the constantly evolving uses of media for learning and development, but to actually push the envelope ourselves. Receiving an award that recognizes and celebrates that tells us we’re moving in the right direction and creating innovative solutions for our clients.
    Arturo Schwartzberg | Cofounder and Chairman
    SweetRush
 

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