Rebranding
Creative Co-op LLC / Portsmouth, NH – USA
Title: “American Water Rebranding” – Best of Category
By consolidating outreach campaigns, the agencies were able to have a greater impact, avoid duplicate efforts and educate water users on the shared resources of each agency. The California Public Utilities Commission, which oversees CAW’s rates and programs, has since endorsed a partnership approach to public education and awareness for the District and CAW.