Context Creative
Location: Toronto, Ontario, Canada
Category: Integrated Campaign – Consumer
Title: Stop attic heat loss
Award: 2026 Best of Show
Client: Enbridge Gas
Project Description: To show homeowners the benefits of attic insulation, the campaign used a cup of coffee as a simple visual metaphor for heat loss, making an otherwise invisible problem easy to see and understand.
The campaign generated more than one million impressions and one million video plays, along with 11,444 clicks and 594 conversions, demonstrating how a familiar everyday object could turn an energy-efficiency message into something immediate and relatable.
Credits
- Save On Energy
- Context Creative
