2016 MEA Best of Category – Summit Awards

2016 MEA Best of Category

watermark marketing management

Business to Business – Collateral Materials watermark marketing management / Dubai, Dubai – UAE Title: “GEMTEC Expansion direct mailer” – Best of Category Client: GE The desired response was to immediately establish connect of GE with power and communicate the extent of involvement in the Oil and Gas sector. This was aimed at creating a high recall and establish category leadership […]

Catalyst

Online Advertising and Marketing Catalyst / Newton, MA – USA Title: “Driving Reach, Surpassing Goals” Best of Category Client: COVERGIRL Catalyst used paid search to drive awareness and ignite trial of a limited-edition COVERGIRL makeup line. Catalyst and COVERGIRL strategically leveraged niche targeting, remarketing, and dynamic ad copy to surpass campaign goals and benchmarks. Campaigns across all channels (Search, GDN, Yahoo […]

Comas Interactive

Broadcast Advertising   Comas Interactive / Seoul, Republic of Korea Title: “How do you make a premium ice cream?” – Best of Category Client: Binggrae From the point when the campaign was completed, the ice cream market showed negative growth by 20%, in the mean while CLEDOR’s sales growth was about 30% up. That was really an amazing. outcome.

Context Creative

Public Service/Advocacy Context Creative / Toronto, ON – Canada Title: “Electrical Safety Campaign” – Best of Category Client: Toronto Hydro Public service campaigns tend to be dry, serious and overly saturated with information. While we recognized the magnitude and importance of this topic, we also wanted the campaign to grab attention so that people would learn – and retain – the information as […]

Deloitte – Arlington

Video Deloitte – Arlington / Arlington, VA – USA Title: “Making an Impact that Matters: Building a lasting legacy” – Best of Category Client: Deloitte With this campaign’s video, Deloitte wanted to generate employee awareness of our sponsorship and relate that back to “Impact that Matters,” a corporate initiative involving Deloitte and our employees ensuring the our work and our volunteering positively […]