2011 MEA Best of Category – Summit Awards

2011 MEA Best of Category

Lyle Bailie International Limited

Public Service/Advocacy  Lyle Bailie International Limited / Belfast – Northern Ireland Title: “The Longer Term Effects of Road Safety”  – Best of Category Real Time Response Testing (RTRT) and Galvanic Skin Response (GSR). RTRT had allowed us to discriminate between/within concepts and test for campaign wear-out. RTRT has proved an excellent indicator of the success of a campaign.

Pulse Marketing

Consumer Products Pulse Marketing / North Sydney, New South Wales – Australia Title: “The Natural Choice” – Best of Category During the winter of 2010 whilst the eNatural Gas. The Natural Choice’ was at its height, Jemena enjoyed its three highest ever months for connections from electricity to Natural Gas (E2G). Year-on-year 2009/2010, E2G connections were up by 60% on the annual figure […]

Revolution Strategy

Government  Revolution Strategy /  Saint John, New Brunswick – Canada Title: “Tourism Campaign” – Best of Category New Brunswick ranked second in Canada for growth of international visitation. New Brunswick border crossings from the United States at St. Stephen were up 25%, and nights spent at a New Brunswick provincial campsite from January to July was up 11%.

Donovan Creative Communications Inc.

Non-Profit   Donovan Creative Communications Inc. / Edmonton, Alberta – Canada Title: “Edmonton Public Library Rebranding” – Best of Category The results of the rebrand and campaign were so highly successful, that EPL is still winning awards today. Our work resulted in an over 200% growth in membership card orders, circulation rose by 13%, program attendance and participation rose by […]