Summit Awards Blog – Summit Awards

Summit Awards Blog

The Significance of Blind Judging: A Pillar of Integrity in the Summit Awards

As the Principal/Managing Director of the Summit Awards, I often reflect on the core values that define our organization and set us apart in the realm of creative competitions. Among these values, one stands out as a cornerstone of our commitment to fairness and integrity: blind judging. Blind judging is not just a process; it’s a principle that underscores our […]

Crafting a Compelling Creative Portfolio for Recognition and Success

In the competitive world of creative industries, a well-crafted portfolio is your passport to recognition and success. Whether you’re a seasoned professional or just starting your career, having an impressive portfolio is essential. In this post, we’ll explore the key elements of crafting a compelling creative portfolio: 1. Showcase Your Best Work: Your portfolio is a reflection of your skills […]

Importance of Global Awards Entry

In the world of recognition and validation, there’s a distinct advantage to aiming for the bigger picture. While local awards certainly have their place, there’s something undeniably compelling about setting your sights on reputable national or international honors. Here’s why it matters: Global Recognition: When you participate in a national or international award competition, your work gets noticed on a […]

Navigating the Ever-Changing Landscape of Marketing Trends

In the fast-paced world of marketing and emerging media, staying ahead of the curve is crucial for success. As we prepare to enter a new year, it’s essential to adapt to evolving trends and technologies that continue to reshape the industry. Embracing Digital Transformation: The digital age has transformed how we connect with our audience. Explore the latest digital marketing […]

The Power of Effective Collaboration in Creative Projects

In today’s dynamic and interconnected world, successful creative projects often hinge on collaboration. Whether you’re working on a marketing campaign, an emerging media project, or any creative endeavor, the ability to collaborate effectively can make all the difference.  In this post, I’d like to explore the key aspects and benefits of effective collaboration in creative projects:  1. Harnessing Diverse Perspectives: Collaborating […]

How AI is Changing Marketing

OPINION How AI Is Changing Marketing Rolling Stone, April 3, 2023 by Erik Huberman As AI does begin to mimic human intelligence — which is coming — marketers can continue to be freed up to focus on more and more of the job responsibilities that got them into the industry in the first place… …AI is not something to be […]

New – DEI Category

The Summit Creative Award recently announced the addition of a new category for DEI (diversity, equity, and inclusion) Marketing. This category recognizes and celebrates marketing campaigns that promote diversity, equity, and inclusion in all aspects of advertising and marketing. The introduction of this category highlights the growing importance of DEI in the advertising industry, as well as the need for […]