Founded in 1991 by Christian Lafrenière and Christian Dubé, CRI Agency offers graphic design and print production services and has been working with major clients such as Desjardins, Loto-Québec and Michelin Canada since its first five years of existence. In the early 2000s, CRI Agency diversified its services and opened two new divisions to meet its clients’ needs,
CRI Promo, as well as CRI Interactif for Web and, eventually, mobile and social
and social networks. It was at this time that the agency participated in the rapid rise of the Coors Light brand in Quebec. For nearly 15 years, CRI helped make it one of the best-selling brands in the country, even though it had only a small market share in 2000. During this period, CRI has developed an outstanding experience in the field of alcoholic products and RACJQ sweepstakes legislation, deploying more than 60 consumer sweepstakes on behalf of MolsonCoors.
Thanks to this success, CRI has attracted many clients in the food and retail sectors, including Olymel, Keurig, Lise Watier, Fromageries Bel, Cascades, Vachon and Aliments Ultima. CRI played a key promotional and graphic production role for Ultima Foods for the historic launch of the IÖGO brand in 2011. For the occasion, our team produced more than 300 POS and communication pieces, in addition to launching several consumer contests. This experience was a remarkable example of inter-agency collaboration, as more than 12 complementary partners joined forces to make this major launch a success.
More recently, CRI has continued its growth by welcoming the SAQ, Jean Coutu, Sobeys
and the international giant ALDO over the past 3 years. Four clients with large distribution networks for whom we produce POS and communication materials
and communication materials.
Today, CRI agency is celebrating its 30th anniversary and counts on 60 dedicated professional employees. Six passionate partners actively collaborate with their internal teams to deliver promotional marketing, graphic design, distribution marketing, events, interactive services (web and mobile) and strategy. CRI is a team of experts who work in partnership with clients to develop creative solutions, deliver results and contribute to the brand experience.