BACKGROUND

In the fall of 2003, with the dot.com bubble bursting all around us, many companies were forced to downsize internal marketing staff as well as scale back on outside agency fees to minimize operating costs. Enter Cox Marketing Group. Founded by Laura Cox, a twenty-plus-year marketing communications veteran, Cox Marketing Group is a small, virtual agency specializing in marketing planning, design, and execution. With deep roots in B2B marketing on both the corporate and agency side and a virtual obsession with success metrics and ROI, we are part data geek, part creative spark.

WHAT WE DO

We have the luxury of engaging senior designers, writers, media specialists, and web developers on a project basis. This enables us to apply resources judiciously keeping operating costs low while offering high-quality, results-driven services to support a broad range of marketing objectives.

Core capabilities include:

• Marketing plan development and strategy

• Branding and identity development

• Project/vendor management

• PR/AR strategy and support

• Lead generation specialist

• Design/layout

• Copywriting/editing

• Production, mail house, and printing management

• Website design and development

• Media research and ordering

Companies we’ve had the pleasure of working with: Consumer Cellular, Micropump (part of IDEX Corp), Business Objects (now SAP), SRC Software, Natural Plant Products, Simplexity Product Development, Victoria’s Lavender, CortControl, Jonckers Translation, and Engineering, SIS Development, GTS Services, Cadence Design Systems, Compli, Kentrox, Serena, Tektronics, Accero, Clackamas County Federal Credit Union and more.

References available.