Title: “imagination at work” – Best of Category
The largest-ever LIVE in-banner ad-served broadcast was streamed within the campaign designed to reach GE’s retail investor base. This unique display banner also enabled viewers to ask questions of GE CEO and Chairman Jeff Immelt LIVE during the broadcast. Over 6,000 questions were submitted with a portion answered by Mr. Immelt during the broadcast and responses to the remaining questions posted on ge.com. This technique has not been successfully repeated by any advertiser.