Anthony Jones

Creative Director

Upp B2B – Liverpool UNITED KINGDOM

Currently, I work for Upp B2B as the Creative Director of an award-winning, full-service, branding, design, marketing, and advertising team. I direct all creative aspects of Upp’s work including brand, design, creative, user experience and motion – and everything else in-between.

As the creative leader of strong, multi-disciplined creative and development departments this role encompasses team & line management, operations, creative direction, strategy, art direction, process and I am still keen on getting my hands dirty now and again.

I have been lucky enough to work for various top-100 UK creative agencies such as TBWA\, BDH and Tequila and have produced work for some well-known clients. I have built and managed great creative teams along the way and look forward to doing so again and again.

My formal training and study revolved around graphic design through many undergraduate levels culminating in a BA (HONS) in Graphic Arts under the direct tutelage of David Crow. But, soon after my commercial career began I was given an opportunity which was to ultimately define an 11-year specialism in digital, interactive, new media… it has been called a lot over the past decade or so.

At the end of this 11-year journey, I made an intentional decision to jump out of my comfy-ness, re-broaden my focus and rediscover the physical realm.

Since then I have been driving and producing work across the gamut of design applications and leading successful creative teams in this broader capacity. I also Lecture at the University of Leeds – teaching Graphic Design students how to become interactive designers through AI, IxD and UI. So, I am still a digerati at heart, but creating the physical side of the coin makes me a happy guy.

Specialties: Creative direction, design, concepts, branding, management, typography, semiotics, interface and interactive design, motion graphics, User Experience, information architecture, accessibility, B2C, B2B