Alessandro Sciortino

Creative Director, McCann Worldgroup/MRM/McCann, ITALY

I’ve lived in Somalia, Argentina, Spain, Belgium, and Germany; with a Masters Degree in Economics, I started working as a copywriter. I’m currently Creative Director of McCann Rome and CD MRM Italy for digital, social and events. In almost 20 years of advertising, I built a strong experience in traditional and digital adv, creating and leading global campaigns with expertise in automotive, financial, and corporate communication. Awarded in national and international festivals, jury member of the New York Festival, ADCI, ADCE, I’ve been an advertising and copywriting teacher and I’m actually a member of a Scientific Committee at University of Tor Vergata.