StreetWise Concepts & Culture is a leading social-marketing agency specializing in the youth market. With more than a decade of experience, StreetWise bridges the gap between brands and youth culture. The company provides an authentic community where youth-relevant brands engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. The creative minds at StreetWise also deliver a number of custom interactive marketing services, which include Website design, building and management of online communities with user-generated content, widgets, word-of-mouth programs and in-depth client reporting. StreetWise, based in Los Angeles, is a private company founded in 1997 by David Benveniste (Beno).