Carousel30 - Alexandria, VA United States
United Nations Population Fund
Non-Profit Website - 2012 Visionary Winner
Dice / New York, NY - USA
Title: "The Hottest Tech Talent" - Best of Category
Tech unemployment is extremely low, falling to 2.5 percent on average in June. Some developer roles can be less than 1 percent. The tech recruiting industry is hot, and our customers are always looking for the latest tools to get to talent first.
Subplot Design Inc / Vancouver, BC - Canada
Title: "Tall Tales Series" - Best of Category
Client: Old Yale Brewing
Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. https://www.youtube.com/watch?v=MSbRvgDAsHE Sales overall have increased in the triple digits, with some leading skus experiencing leaps of over 1,000 percent in a few short months. Market penetration including on-premise sales as well as liquor stores (private and government) have also increased in the high double digits.
Ogilvy & Mather / Chicago, IL - USA
Title: "Synchrony Financial 2014 Brand Launch - Partnership" - Best of Category
Client: Synchrony Financial
During the 15-week launch, aided awareness nearly doubled (38% to 62%) with Business Prospects, and maintained healthy levels with Business Clients (98% throughout campaign).
Ogilvy / New York, NY - USA
Title: "Welcome to the Waitless World" - Best of Category
Client: IBM Power Systems
4.3 Million Twitter impressions
17.2 Million Facebook impressions
2.3 Million LinkedIn Impressions
6,700 Slideshare views
630,000 video impressions via Tremor
390 Kiosk Blink Test Users and
10,800 organic impressions of the Blink Test tweets
980 new followers on social media
North Strategic / Toronto, ON - Canada
Title: "Social Flyer" - Best of Category
Client: Sport Chek
The strategy was to leverage the endless targeting capabilities of social media in order to always be weather-relevant – a challenge made insurmountable to physical flyers due to production lead times. The overall targeting strategy combined Reach, Behaviour and Performance tactics utilizing SEM, CPC and RTB partners who could react and make adjustments in real time.
Hayes Image / Winchelsea, VI - Australia
Title: "Eclipse Logo" - Best of Category
After looking at the existing design and the competition. The procedure was to address the negative and contrasting elements of those designs to create something unique and fresh. The consistent design standard between Eclipse and their completion was their brands were straight typography. So a clean, stand-alone icon for an identifier was required.
Eclipse Creative / Victoria, BC - Canada
Title: "Beyond Words Campaign" - Best of Category
Client: Tourism Victoria
The concept was developed based on the belief that the experience in Victoria is hard to put into words, hence “Victoria, Beyond Words.” We wanted to build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases. The campaign is intended to engage through target‐centric humour in order to promote further interaction online.
Cornerstone / New York, NY - USA
Title: "Share The Sound of An AIDS Free Generation" - Best of Category
Client: Coca-Cola (RED)
We began with a cause that wasn’t top of mind to the millennial audience and inspired them to action. We raised more than $950k in just one month and generated 1.53 Billion impressions, educating a new generation on the fight against AIDS.
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Are you or a colleague ready to demonstrate your leadership in the industry by serving on the SIA Board of Judges?
The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.
In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.
We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.
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Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.