Summit Award Winner Profiles

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Mirrored Media Popular

ABOUT MIRRORED MEDIA

Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns specializing in music and entertainment. As innovators within the space, Mirrored helps brands reach their target market through authentic, stand-out experiences that are a win-win for the talent, the brand, and ultimately, the fan. Founded by CEO Justin Lefkovitch, Mirrored Media’s team is composed of experienced, industry-leading experts in production, event design, brand marketing, sponsorships and promotions, talent booking and management, and content creation. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, technology, influencers, art, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results. Clients have included NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, Acura, mophie, CraveOnline, Bacardi USA, Fullscreen, Inc., TuneCore, Coach, and many others. For more information please visit: www.mirroredmedia.com  

ABOUT JUSTIN LEFKOVITCH

Justin Lefkovitch is the Founder and CEO of Mirrored Media, one of the entertainment industry’s most influential experiential marketing agencies. Lefkovitch is an entrepreneur who utilizes his skills derived from his experience across a variety of industries to lead the creative team at the agency’s headquarters in Santa Monica. Mirrored Media creates high impact, enduring lifestyle campaigns, specializing in music and entertainment. Their success is defined by creating authentic experiences that drive engagement and promote growth. Mirrored Media brings campaigns to life that are a win-win for the talent, the brand, and, ultimately, the fan. Clients have included NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, Acura, mophie, CraveOnline, Bacardi USA, Fullscreen, Inc., TuneCore, Coach, and many others. Lefkovitch has been recognized by numerous publications including Forbes, AdWeek, and was recognized as one of Los Angeles Business Journal’s “Top Twenty in their 20′s.”  

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1531 14th Street, , , , 90404
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1.310.881.6314
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2016
Engagement / Experiential
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The Summit International Awards puts together high-quality judging teams using its peer-to-peer nomination process. This is one of the primary differences between the SIA and other awards programs and allows SIA winners to celebrate recognition by industry leaders. SIA jury service is a great opportunity to review a wide variety of advertising and other marketing communication from around the world.

 

In order to ensure impartiality, the awards scores on a curve with minimum standard requirements. Percentage models, or stair-step scoring systems, (100-90, 89-80) are not considered to be reputable evaluation systems by the Summit International Awards.

 

We seek jurors that have a depth of experience in the industry and a desire to give back. Judges are selected for their industry experience, their ability to recognize exceptional creativity and marketing know-how, and their ability to evaluate submissions according to the guidelines and deadlines set forth by the SIA.

Service opportunities and timing:

Summit Creative Award, May/June

Summit Marketing Effectiveness Award, Sept/Oct

Summit Emerging Media Award, Nov/Dec

 

All Judging is performed online using the SIA secure jury portal. 

 

Vetted judges are invited for inclusion as a juror. They are assigned specific categories and may work both individually or as part of a team. Judges agree to review all assigned entries using SIA scoring parameters within the given timeline and in an impartial manner. Adherence to the judging guidelines set forth by the SIA is paramount. Evaluations found not adhering to the SIA judging guidelines will be not be included in the results.

 

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